Posted by Mark J. Miller on July 25, 2012 12:22 PM
That's Team USA gymnast (and five-time Olympic medalist) Nastia Liukin, above, doing the splits with the special London 2012 Summer Olympics edition Dora the Explorer doll. Mattel's Fisher-Price will sell the interactive Fantastic Gymnastics Dora doll starting in August for $50. What makes the latest doll from the Nickelodeon hit series interactive? Consumers can download the free, Fantastic Gymnastics Dora augmented reality app on retail shelves or download from Apple's App Store.Continue reading...
in the spotlight
Posted by Abe Sauer on June 9, 2011 12:30 PM
The sensational trial of Casey Anthony, the mother accused of murdering her 2-year-old daughter, has become the biggest media courtroom circus since O.J. It's also proving to be the most brand-laden trial since O.J. Simpson modeled gloves.Continue reading...
Posted by Caroline Smith on November 15, 2010 04:00 PM
The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.
But this is America, and we cannot let that slide!
Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.
Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...
Posted by Abe Sauer on March 9, 2010 12:01 PM
The Dora the Explorer brand has been extended, licensed, merchandized and partnered with a plethora of other brands and franchises. Now, however, the Dora brand is getting a rock 'n’ roll makeover in one of the most bizarre co-branding schemes in recent memory.
Guns-n-Roses guitar god Slash has agreed to team up with the cartoon brand's parent company, the Nickelodeon network, to design a limited edition Dora the Explorer backpack. The rock star and his iconic black top hat will help design a bag featuring Dora the Explorer that will be auctioned this year to raise money for the Children's Defense Fund.Continue reading...
Posted by Stephanie Startz on November 20, 2009 05:30 PM
Sesame Street better watch out. There's a new kid on the block -- who makes Elmo look like a dinosaur.
Now in its second season, Nickelodeon's children's show Yo Gabba Gabba! has won accolades and become an overnight sensation for children and adults alike. Mixing live-action segments hosted by DJ Lance Rock and a cast of puppets along with animated sketches and pop, hip-hop and rock dance sequences, the series plays frequent host to a cast of high-profile celebrities like Elijah Wood, Jack Black, Tony Hawk and The Roots among many others.
The crew of characters -- Muno (a red cyclops), Foofa (a pink flower bubble), Brobee (a hairy green monster), Toodee ( a blue cat-dragon) and Plex (a yellow robot) -- have not only won the hearts and minds of pre-schoolers and their "hip" parents but have made the brand a media darling. Touted by Slate as "the best preschool programming" on television, the show is poised for widespread appeal with its irreverent sketches, educational and family values messages, and captivating imagery.Continue reading...