Posted by Michael Waltzer on July 28, 2011 05:30 PM
How many things can one accomplish thanks to glass? Corning's answer — virtually anything.
Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.
The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.Continue reading...
Posted by Barry Silverstein on June 9, 2011 12:00 PM
Can a global marketing campaign turn a packaging material that most people take for granted into something that stands out — indeed, don't even "see" but see through?
Owens-Illinois intends to find out.
O-I, the world's largest glass container manufacturer, has been making iconic glass containers since 1903, counting among its clients Anheuser-Busch InBev, Coca-Cola, Heinz, and PepsiCo.
The company has just launched a global marketing push with a new logo and tagline "Glass Is Life," all highlighted on a new website as the anchor of an integrated campaign.
The media plan includes print ads (in 12 countries and seven languages) and supported by Facebook, Twitter and YouTube, where inspirational interviews play up the importance of glass.Continue reading...