chew on this

Pizza Hut, Oreo and Mountain Dew Aim to Surprise with Bold Flavors

Posted by Mark J. Miller on November 10, 2014 01:43 PM

Flavorologists are in hot demand at brands these days. Take Pizza Hut. The chain is unleashing a tidal wave of new crust and drizzle flavors. in fact, flavor is so important to the brand that its new menu—set to be rolled out in restaurants on Nov. 19—is entitled “Flavor of Now.”

Get Curried Away, Honey Sriracha, Salted Pretzel and Ginger Boom Boom are four of the 10 new crust flavorings, while some of the new ingredients being introduced are salami, fresh spinach, and Peruvian cherry peppers.

"Pizza Hut has been defining what's possible with pizza since 1958 and our newest changes are the most significant we've made in our history as we once again look to take the entire category to another level," said David Gibbs, the company CEO, in a press release.

"We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavors, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.”Continue reading...

brand news

Brand News: JetBlue, Alibaba, Tide and more

Posted by Dale Buss on November 10, 2014 09:35 AM

TOP STORIES

JetBlue changes livery in honor of Veterans Day.

Alibaba prepares for 11/11 Singles Day e-commerce bonanza.

Honda aims to prioritize quality over sales targets in wake of air bag crisis.

P&G sees Tide Pods hit anew in poison control report finding child a day sent to hospital by pod ingestion.

Oreo to release churro cookie and PepsiCo tests Doritos-flavored Mountain Dew and Pizza Hut plans "Flavor of Now" brand overhaul with craft pizza including curry-flavored crust.Continue reading...

super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM

TOP STORIES

Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS

About.com brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

viral buzz

Brand Bites: Doritos Brings Lady Gaga to SXSW 2014

Posted by Abe Sauer on March 9, 2014 06:13 PM

Little Monsters will be storming the Doritos #BoldStage at South by SouthWest this week, aka the next generation's Dylan-goes-electric moment.

Forget Grumpy Cat, 3D-printed Oreos and Cronut fever—this year's SXSW meme-tastic moment is happening with a hand from the PepsiCo-owned snack brand, which is bringing pop sensation Lady Gaga to Austin for an "intimate" performance to benefit the singer's Born This Way Foundation.

Of course, this isn't any old branded concert, as Gaga will perform inside a four story vending machine filled with—what else—Doritos bags. Fans will only gain admission to the exclusive concert after accepted a series of "bold challenges" from Doritos.Continue reading...

get creative

Oreo Feeds the Beat During Day One of SXSW 2014

Posted by Sheila Shayon on March 7, 2014 06:49 PM

SXSW 2014 kicked off today in Austin, Texas, with the festival's film portion expected to attract 30,000 people alone. 

The interactive festival, better known as the launching pad for Twitter and Foursquare, has become "a living, breathing manifestation of the Internet where you can get all kinds of different inputs and all kinds of different ways of information and put them all together and somehow come out slightly better at the end of the whole experience," Hugh Forrest, the festival's interactive director, told NPR. 

This year's festival is a cultural mélange with a line-up that includes Edward Snowden, Neil deGrasse Tyson, Julian Assange and feline Internet sensation Grumpy Cat, as well as musical acts including Lady Gaga. Speakers include Google Chairman Eric Schmidt and SVP Sundar Pichai, as well as Dell CEO Michael Dell.Continue reading...

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