Posted by Abe Sauer on January 16, 2015 06:01 PM
The Project: Melco Crown Entertainment / "The Audition"
The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.
It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.
The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...
Posted by Shirley Brady on January 12, 2015 03:02 PM
"Instead of blowing Newcastle's marketing budget, let's team up to blow all of our marketing budgets—together!"
So runs Newcastle Brown Ale's droll Super Bowl pitch by Parks and Recs' droll Aubrey Plaza, in a spot that extends on 2014's subversive brand ambassadors: British comic Stephen Merchant and actress Anna Kendrick, who poked fun at other beer commercials and a Super Bowl spot that might have been as its "almost-beer babe."
This year, Newcastle's 2015 tongue-in-cheek quasi-Super Bowl spot pitches a "Band of Brands" co-op ad buy: "Football is a team sport. Now marketing is too."Continue reading...
Posted by Abe Sauer on January 9, 2015 02:18 PM
The Project: "Garbage Man" for Thai Life
The Plot: Some people see superheroes in spandex and a cape, others see them in grimy overalls with a broom.
The Verdict: Get out your Kleenex because Thai Life is back with one of its trademark true-life tales of heartbreaking humanity.Continue reading...
Posted by Sheila Shayon on January 6, 2015 05:58 PM
With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.
"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...
Posted by Dale Buss on January 6, 2015 09:29 AM
BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.
Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]
TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.
Coach agrees to buy Stuart Weitzman shoe brand.
Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...
Posted by Dale Buss on December 11, 2014 09:38 AM
McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.
Nationwide Insurance returns to Super Bowl after eight-year hiatus.
Lululemon sees net revenue rise 10% in third quarter.
SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.
Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...
Posted by Dale Buss on December 10, 2014 04:04 PM
As Super Bowl XLIX nears, the lineup of advertisers is beginning to look more familiar. Dove Men+Care and GoDaddy are two of the latest brands to confirm that they're returning to the Big Game platform and also that their Super Bowl campaigns will reinforce essentially the same messages that they had last year.
There have been some notable defections from brands that have advertised in the past, including Volkswagen. But reliable returning brands include AB InBev's Budweiser and Bud Light, Coca-Cola, Doritos, Mars and Pepsi, while new players include Loctite, Mophie—and McDonald's, whose need for marketing impact has become glaringly evident lately.
Unilever's Dove Men+Care brand debuted in the Super Bowl in 2010 with an ad that featured a man's "real and unsung moments from birth to fatherhood." The campaign was based on research that had revealed how 73 percent of men felt falsely or inaccurately portrayed in advertising.Continue reading...
Posted by Dale Buss on December 2, 2014 05:05 PM
A handful of automakers may be refraining of buying ad time during Super Bowl 2015, but one hot-selling car brand is stepping up to the opportunity: Nissan, which today announced that it plans to become a Super Bowl advertiser for the first time in 18 years by suiting up for the Big Game on February 1.
Expect a 60-second spot by Nissan that's oriented more toward brand positioning than specific products. The ad plans to extend rather than deep-six the company's messaging about innovation and excitement.
The decision also extends Nissan's "big moments" marketing strategy that already has had it sponsoring U.S. college football's Heisman Trophy, for instance, and expanding its multimedia engagement with NBC's hit show The Voice.
"What's the biggest media moment we can own?" Jeremy Tucker, Nissan USA's vice president of marketing, told brandchannel. "Now is the time to do this, and we've got something to say."Continue reading...