super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM

TOP STORIES

Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS

About.com brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

viral buzz

Brand Bites: Doritos Brings Lady Gaga to SXSW 2014

Posted by Abe Sauer on March 9, 2014 06:13 PM

Little Monsters will be storming the Doritos #BoldStage at South by SouthWest this week, aka the next generation's Dylan-goes-electric moment.

Forget Grumpy Cat, 3D-printed Oreos and Cronut fever—this year's SXSW meme-tastic moment is happening with a hand from the PepsiCo-owned snack brand, which is bringing pop sensation Lady Gaga to Austin for an "intimate" performance to benefit the singer's Born This Way Foundation.

Of course, this isn't any old branded concert, as Gaga will perform inside a four story vending machine filled with—what else—Doritos bags. Fans will only gain admission to the exclusive concert after accepted a series of "bold challenges" from Doritos.Continue reading...

get creative

Oreo Feeds the Beat During Day One of SXSW 2014

Posted by Sheila Shayon on March 7, 2014 06:49 PM

SXSW 2014 kicked off today in Austin, Texas, with the festival's film portion expected to attract 30,000 people alone. 

The interactive festival, better known as the launching pad for Twitter and Foursquare, has become "a living, breathing manifestation of the Internet where you can get all kinds of different inputs and all kinds of different ways of information and put them all together and somehow come out slightly better at the end of the whole experience," Hugh Forrest, the festival's interactive director, told NPR. 

This year's festival is a cultural mélange with a line-up that includes Edward Snowden, Neil deGrasse Tyson, Julian Assange and feline Internet sensation Grumpy Cat, as well as musical acts including Lady Gaga. Speakers include Google Chairman Eric Schmidt and SVP Sundar Pichai, as well as Dell CEO Michael Dell.Continue reading...

get creative

SXSW '14 Preview: Snowden, Gaga and Nye, Oh My!

Posted by Barry Silverstein on March 6, 2014 06:20 PM

Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare. 

Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.

In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

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