super bowl

5 Questions: Frito-Lay CMO Ram Krishnan on Crash the Super Bowl 2015

Posted by Dale Buss on January 28, 2015 04:04 PM

Doritos Crash the Super Bowl Trouble in the Back Seat 2015

It's late January, meaning it's almost time for the big event on February 1. That would be the reveal of the winner of the 2015 Doritos Crash the Super Bowl ad contest.

True, there will be a football game played that day and telecast on NBC. But Frito-Lay's nine-year-old crowdsourced annual commercials for its popular chip brand have become such a cultural fixture that they'd probably fare pretty well on their own, without the backdrop of the Super Bowl and football and all that other stuff.

Of course, the game and its viewership are required to justify the approximately $4.5 million per 30 seconds that Frito-Lay will pay to air the two winning ads. Doritos already has selected 10 finalists and posted online the shortlist from the amateurs' submitted ideas—nearly 50,000 this year.

Fans can vote for their favorites until midnight tonight, with the popular winner and another selected by the Doritos team getting the air time.Continue reading...

super bowl

Super Bowl 2015: Canada's Sheldon the Spokespuppet Suits Up for the Big Game

Posted by Sheila Shayon on January 27, 2015 03:07 PM

Cundari Sheldon disco ball Canadian Super Bowl ad

The Super Bowl isn't just an American obsession. Fans and brands have some (pig)skin in the Big Game, too.

Meet Sheldon, the erudite spokespuppet and winner of the Super Bowl Canadian Ad Challenge presented by CTV and the Canadian Marketing Association. He's the star of “Disco,” a spot by the Cundari agency that will receive free airtime on CTV in both the pregame show and during the game, winning the agency a trip for two to the Super Bowl, valued at $207,000. 

The spot was created for the Consumer Protection Ontario (CPO) arm of the Ontario Ministry of Government and Consumer Services. While the Super Bowl spot is only running in Canada, it exemplifies growing interested by Canadian brands and marketers in leveraging the Super Bowl platform to gain a competitive advantage.Continue reading...

branded entertainment

Branded Entertainment Watch: Marty, Bob, Leo and Brad Pitch Real-Life Casino

Posted by Abe Sauer on January 16, 2015 06:01 PM

The Audition Melco Casino Studio City Martin Scorsese Robert De Niro Leonardo DiCaprio Brad Pitt

The Project: Melco Crown Entertainment / "The Audition"

The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.

It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.

The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...

super bowl

Super Bowl Watch: Aubrey Plaza Pitches Other Brands to Pay for Newcastle Ad

Posted by Shirley Brady on January 12, 2015 03:02 PM

Newcastle Brown Ale Aubrey Plaza Super Bowl 2015

"Instead of blowing Newcastle's marketing budget, let's team up to blow all of our marketing budgets—together!"

So runs Newcastle Brown Ale's droll Super Bowl pitch by Parks and Recs' droll Aubrey Plaza, in a spot that extends on 2014's subversive brand ambassadors: British comic Stephen Merchant and actress Anna Kendrick, who poked fun at other beer commercials and a Super Bowl spot that might have been as its "almost-beer babe."

This year, Newcastle's 2015 tongue-in-cheek quasi-Super Bowl spot pitches a "Band of Brands" co-op ad buy: "Football is a team sport. Now marketing is too."Continue reading...

branded entertainment

Branded Entertainment Watch: Nike, Doritos, Weight Watchers and more

Posted by Abe Sauer on January 9, 2015 02:18 PM

Thai Life garbage man tv commercial

The Project: "Garbage Man" for Thai Life

The Plot: Some people see superheroes in spandex and a cape, others see them in grimy overalls with a broom.

The Verdict: Get out your Kleenex because Thai Life is back with one of its trademark true-life tales of heartbreaking humanity.Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

brand news

Brand News: CES 2015 Revs Up, Super Bowl Jockeying Heats Up

Posted by Dale Buss on January 6, 2015 09:29 AM

CES 2015 Mercedes-Benz driverless car

TOP STORIES:

BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.

Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]

TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.

Coach agrees to buy Stuart Weitzman shoe brand.

Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...

brand news

Brand News: Burger Wars, SodaStream, Lululemon and more

Posted by Dale Buss on December 11, 2014 09:38 AM

TOP STORIES

McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.

Nationwide Insurance returns to Super Bowl after eight-year hiatus.

Lululemon sees net revenue rise 10% in third quarter.

SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.

Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...

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