brand news

Brand News: Burger Wars, SodaStream, Lululemon and more

Posted by Dale Buss on December 11, 2014 09:38 AM

TOP STORIES

McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.

Nationwide Insurance returns to Super Bowl after eight-year hiatus.

Lululemon sees net revenue rise 10% in third quarter.

SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.

Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...

super bowl

Super Bowl Watch: Dove Men+Care, GoDaddy and Bud Light Suit Up Early

Posted by Dale Buss on December 10, 2014 04:04 PM

Super Bowl 2015 Dove Men Care

As Super Bowl XLIX nears, the lineup of advertisers is beginning to look more familiar. Dove Men+Care and GoDaddy are two of the latest brands to confirm that they're returning to the Big Game platform and also that their Super Bowl campaigns will reinforce essentially the same messages that they had last year.

There have been some notable defections from brands that have advertised in the past, including Volkswagen. But reliable returning brands include AB InBev's Budweiser and Bud Light, Coca-Cola, Doritos, Mars and Pepsi, while new players include Loctite, Mophie—and McDonald's, whose need for marketing impact has become glaringly evident lately.

Unilever's Dove Men+Care brand debuted in the Super Bowl in 2010 with an ad that featured a man's "real and unsung moments from birth to fatherhood." The campaign was based on research that had revealed how 73 percent of men felt falsely or inaccurately portrayed in advertising.Continue reading...

automotive

Nissan Returns to the Super Bowl With Brand-Led 'Big Moments' Strategy

Posted by Dale Buss on December 2, 2014 05:05 PM

A handful of automakers may be refraining of buying ad time during Super Bowl 2015, but one hot-selling car brand is stepping up to the opportunity: Nissan, which today announced that it plans to become a Super Bowl advertiser for the first time in 18 years by suiting up for the Big Game on February 1.

Expect a 60-second spot by Nissan that's oriented more toward brand positioning than specific products. The ad plans to extend rather than deep-six the company's messaging about innovation and excitement.

The decision also extends Nissan's "big moments" marketing strategy that already has had it sponsoring U.S. college football's Heisman Trophy, for instance, and expanding its multimedia engagement with NBC's hit show The Voice.

"What's the biggest media moment we can own?" Jeremy Tucker, Nissan USA's vice president of marketing, told brandchannel. "Now is the time to do this, and we've got something to say."Continue reading...

super bowl

Super Bowl Fights to Keep Advertisers Despite Defections, League Issues

Posted by Dale Buss on December 1, 2014 05:05 PM

Despite some high-profile advertiser defections and belt-tightening and concerns about brands' reaction to the NFL's domestic-violence crisis this season, ad sales for Super Bowl XLIX on February 1 in Phoenix are on track, with other marketers stepping up to fill in any commercial gaps.

The latest reminder that the Big Game remains America's most attractive TV advertising (and brand messaging) platform came today in the form of an announcement by Doritos.

The PepsiCo-owned brand unveiled a list of 29 semifinalist consumer-created Doritos ads in its "Crash the Super Bowl" contest, which has become a popular annual fixture in the Game Day telecast.Continue reading...

chew on this

Pizza Hut, Oreo and Mountain Dew Aim to Surprise with Bold Flavors

Posted by Mark J. Miller on November 10, 2014 01:43 PM

Flavorologists are in hot demand at brands these days. Take Pizza Hut. The chain is unleashing a tidal wave of new crust and drizzle flavors. in fact, flavor is so important to the brand that its new menu—set to be rolled out in restaurants on Nov. 19—is entitled “Flavor of Now.”

Get Curried Away, Honey Sriracha, Salted Pretzel and Ginger Boom Boom are four of the 10 new crust flavorings, while some of the new ingredients being introduced are salami, fresh spinach, and Peruvian cherry peppers.

"Pizza Hut has been defining what's possible with pizza since 1958 and our newest changes are the most significant we've made in our history as we once again look to take the entire category to another level," said David Gibbs, the company CEO, in a press release.

"We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavors, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.”Continue reading...

brand news

Brand News: JetBlue, Alibaba, Tide and more

Posted by Dale Buss on November 10, 2014 09:35 AM

TOP STORIES

JetBlue changes livery in honor of Veterans Day.

Alibaba prepares for 11/11 Singles Day e-commerce bonanza.

Honda aims to prioritize quality over sales targets in wake of air bag crisis.

P&G sees Tide Pods hit anew in poison control report finding child a day sent to hospital by pod ingestion.

Oreo to release churro cookie and PepsiCo tests Doritos-flavored Mountain Dew and Pizza Hut plans "Flavor of Now" brand overhaul with craft pizza including curry-flavored crust.Continue reading...

super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

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