executive decision

Google Ad Chief Takes Over YouTube with Focus on Lucrative Partnerships

Posted by Sheila Shayon on February 5, 2014 08:41 PM

In a changing of the guard at YouTube, Susan Wojcicki, SVP of advertising for Google and its 16th employee is replacing Salar Kamangar, Google’s ninth employee, as the head of YouTube. 

“Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role," Re/code notes.  

While never officially disclosed, YouTube reportedly generated $5.6 billion in ad revenue last year, attracting more than a billion visitors a month with more than 40 percent coming via mobile and tablets, according to eMarketer. 

Wojcicki, who housed Google in its earliest days in her Menlo Park, Calif., garage, is the sister of Anne Wojcicki, the (estranged) wife of Google co-founder Sergey Brin and founder of genetics company 23AndMe

“The decision to put Wojcicki in charge of YouTube shows how important the Internet’s No. 1 video site has become to Google, and how critical it is to the company’s future growth," Variety said.Continue reading...

brand news

In the News: Apple, Toyota, Allegiant Air and more

Posted by Dale Buss on June 5, 2013 09:03 AM

In the News

Apple faces a limited ban on product sales in wake of court victory by Samsung.

Toyota recalls nearly a quarter-million Prius and Lexus hybrids.

Allegiant Air emerges as most profitable airline in America.

Amazon plans major expansion of grocery delivery, report says, while it is attacked by French culture minister as "destroyer of bookshops" and reaches deal with Viacom to stream kids' shows.

Bloomberg begins fund to invest in startups.

Carl's Jr and Hardee's go after McDonald's disaffected Angus customers.

Chrysler challenge of federal recall effort on Jeeps is unusual.

Delta plans to reduce operations at Memphis hub.Continue reading...

brand news

Brands to Watch: Sprint, Twitter, Walmart & more

Posted by Shirley Brady on May 31, 2011 06:30 PM

Brands to Watch

Apple looks to secure content deals ahead of iCloud unveiling as company previews announcements and Steve Jobs involvement in rare move.

Big Ten Network rebrands as BTN.

CTIA dismisses World Health Organization finding on cancer/mobile link, as WHO also issues new tobacco warning.

Google estimated to take 54 cents of every web ad dollar spent.

LinkedIn establishes Asian base in Singapore.

Montreal promotes its festivals in NYC's Times Square.

Netflix stock hits all-time high as troubled Nokia's stock hits 13-year low.Continue reading...

In the News: Apple, Budweiser, GM and more

Posted by Dale Buss on March 3, 2011 09:00 AM

In the NewsApple, hot on the heels of iPad 2 launch, tops Fortune's Most Admired Companies list for fourth year in a row.

Best Buy and other big box retailers rethink as they shrink.

Budweiser posts first global increase in two decades thanks to World Cup.

Charlie Sheen hits 1 million Twitter followers in less than a day.

Facebook growth slows in the US.

Ford issues recall, plans to harness its design gurus to relaunch the Mustang.

GM leads incentive spending as "Old GM" expected to be liquidated today.Continue reading...

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