sustainability
Posted by Sheila Shayon on June 14, 2012 05:04 PM

Teaching Kids to CARE, a philanthropic initiative from DoubleTree by Hilton hotels, has reached 5 million grade school students to engender values and behaviors of sustainable change for more than a decade. This week it launched a new website in a bid to create a global online community.
The program pairs team members from DoubleTree properties with local schools in more than 200 communities and now, a refreshed Teaching Kids to CARE program is available online for teachers, parents and students. DoubleTree’s partners include The Arbor Day Foundation and The Woodland Trust.
At its core are five thematic lesson plans developed in line with U.S. National Education Standards about small actions that make a difference for the planet, the positive impact of trees on the environment, and the importance of the “three Rs” – reducing, reusing and recycling. Lesson plans are available in two versions, targeted for students in grades K – 2, and grades 3 – 5.Continue reading...
brand news
Posted by Dale Buss on May 26, 2011 09:00 AM

American Idol viewers crowned a new winner: Scotty McCreery.
AT&T expands 4G network.
Ashton Kutcher invests in Airbnb, his biggest social investment to date.
Carven, the French fashion brand, mulls possible IPO.
China widens lead in renewable energy ranking.
Diageo reorganizes business units.
DoubleTree by Hilton launches year-long global rebranding.
Facebook's Zuckerberg says movies, TV and music are next social frontiers as site announces music service with Spotify.Continue reading...
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