Best Global Green Brands 2014

brand mascots

Air New Zealand Kills Off Sleazy Mascot Rico

Posted by Mark J. Miller on December 2, 2011 05:02 PM

Air New Zealand isn’t above doing something a little scandalous to bring in customers and publicity. Two years ago, it painted uniforms onto the skin of supposed members of a ANZ flight crew for an ad campaign, raising more than a few eyebrows.

Then a year ago, the airline introduced a brand mascot: a raunchy puppet named Rico, who starred in an online-only ad campaign in which he used “sexual innuendo and chats with B-grade celebrities,” such as David Hasselhoff, Richard Simmons, Snoop Dogg and Lindsay Lohan, to help sell the airline, according to New Zealand’s Stuff.

Rico found some success, collecting 4.5 million YouTube viewers and more than 48,000 Facebook fans along the way. ANZ is likely the only major airline that had a series of online ads starring a puppet that all opened with the text, “The following video contains language and themes of a sensitive nature. Viewer discretion is advised.”Continue reading...

auto motive

Has Ford's Focus Doug Spokespuppet Jumped the Shark?

Posted by Dale Buss on September 21, 2011 04:09 PM

In the short life of Doug the sock puppet, the orange mascot for the Focus that Ford introduced in March, that automaker has had him engage in all sorts of fantasy scenes — because, after all, Doug is an orange puppet. In watching the online-only video campaign so far, viewers who already have suspended their disbelief, because they're watching a smart-alecky orange puppet, are even further willing to suspend their disbelief as Doug variously saves a life, schmoozes with human females, and takes over a Ford "press conference."

Now, however — and rather ironically — it's a turn to a sort of realism that may be indicating the Doug campaign is running out of steam.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements