brand news
Posted by Dale Buss on May 17, 2013 09:16 AM

Dell reports 79 percent drop in profit as takeover battle continues.
Dow Chemical is ordered to pay $1.2 billion in price-fixing case.
Google Glass expands apps and integrates Facebook and Twitter.
Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.
Audi shifts to high-performance models to propel sales.
BlackBerry regains lost market share in Canada.
Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...
More about: Brand News, Dell, Dow Chemical, Google, Apple, Audi, BlackBerry, Bloomberg, Citi, Jamie Dimon, EcoBoost, European Auto Sales, Facebook, Fiat, Food Lion, Ford, Foxconn, Bill Gates, Google Glass, Honda, Jaguar, Laurene Powell Jobs, Kohl's, McLaren, Mercedes-Benz, Microsoft, Mozilla, Oreck, Paramount, Pilot Flying J, Richemont, Johann Rupert, Star Trek, Tesla, The Bombay Company, Twitter
brand news
Posted by Dale Buss on October 24, 2012 09:00 AM

Dow Chemical to slash 2,400 jobs and close 20 plants.
Zynga cuts staff and kills some games.
BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.
AT&T reports slower growth in new customers.
American Airlines expands route network.
Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.
BAE faces pressure after collapse of EADS deal.Continue reading...
More about: Brand News, AT&T, Amazon, American Airlines, Apple, BAE, BBC, Boeing, BP, Checkers, Coach, Dow Chemical, EADS, EBay, Facebook, FedEx, Ford, Fox News, GM, Ghirardelli, Gucci, Heineken, IPad Mini, Levi's, Mercadonna, New York Times, Nintendo, P&G, Panera, Peugeot, Reader's Digest, Sirius XM, Square, Subway, Taco Bell, USAA, Uniqlo, United Technologies, Vermont Hard Cider, Wendy's, Yahoo, Zynga, Bob McDonald, Warren Buffett, Jimmy Savile, Marissa Mayer, Mark Thompson
political season
Posted by Mark J. Miller on September 17, 2012 04:12 PM
It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.
Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.
With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...
More about: Advertising, Politics, US, Political Brands, Barack Obama, Mitt Romney, DNC, RNC, GOP, Dow Chemical, IBM, SAP, Siemens, WTO, China, Automotive
brand news
Posted by Dale Buss on July 27, 2012 09:12 AM

Google homepage logo pays tribute to the opening of the XXX Olympic Games in London.
Amazon founder Jeff Bezos pledges $2.5 million in support of gay marriage as Chick-Fil-A deals with firestorm created by CEO’s gay-marriage stance.
Barclays reveals new interest-rate probe and more U.S. lawsuits.
Airbus delays A350 over production problems.
Apple acquires fingerprint security firm.Continue reading...
More about: Brand News, Airbus, Amazon, Apple, Barclays, Jeff Bezos, BlackBerry, Cheesecake Factory, Chick-Fil-A, Comcast, Dow, Dow Chemical, EMI, Exxon Mobil, Facebook, Google, Hyundai, Lexus, Merck, NPR, New York Times, Parlophone, RIM, Ruby Tuesday, Samsung, Sharp, Starbucks, Times-Picayune, Toyota, Twitter, United Continental, Universal, Xfinity, Zellers, Zynga, London 2012, Olympics
London 2012
Posted by Mark J. Miller on July 20, 2012 07:02 PM

As the Olympic torch arrives in London today, a little confusion and more clarity also arrives around the issue of whether visitors to the London 2012 Summer Games will be turned back at the entrance if wearing non-sponsors' logos. In a word, no — despite some confusion from Lord Coe.
That would be Sebastian Coe, the Olympic gold medalist and chairman of the London Olympics Organizing Committee, raised a few eyebrows beyond his advice to competitors to curb tweeting. The 2012 Summer Olympics chairman's interview with the BBC's Radio 4 sent his LOCOG colleagues "scrambling" Friday after he stated that Pepsi t-shirts on attendees wouldn't be welcome in deference to sponsor Coca-Cola, while Nike sneakers would be acceptable even though Adidas is the official shoe sponsor.Continue reading...
More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Advertising, Ambush Marketing, Sebastian Coe, Adidas, Coca-Cola, Dow, Dow Chemical, Durex, Nike, Pepsi, Contests, Games, Sustainability
brand news
Posted by Dale Buss on April 26, 2012 08:59 AM

Ancestry.com acquires Archives.com for $100 million.
Anheuser-Busch warns UFC about fighters' inappropriate comments.
Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.
Bausch & Lomb shifts focus from contact lenses.
Bottega Veneta launches personalized fashion.
Burberry passes New York Times critique of designer lines for kids.
Burger King faces higher costs after decision to go cage-free.
Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...
More about: Brand News, Ancestry.com, Anheuser-Busch InBev, American Airlines, Apple, Bausch & Lomb, Bottega Veneta, Burberry, Burger King, Coca-Cola, Chrysler, Disney, Dow Chemical, Dr Pepper Snapple, Exxon Mobil, Facebook, Fox News, French's, GE, Google, Groupon, H&R Block, Kraft, LinkedIn, Lockheed Martin, Lorillard, News Corp., Nintendo, Nissan, P&G, Panera, PlayStation, Skype, Sony, Subway, T-Mobile, Ten, UFC, US Airways, US Postal Service, Verizon, Walmart, Yahoo, Katie Couric, Jeff Immelt, Rupert Murdoch
in the spotlight
Posted by Mark J. Miller on March 12, 2012 02:31 PM

Dow Chemical isn’t backing out as a sponsor of the Olympics this summer in London and its name will be plastered (after all) over the stadium that will host the Opening Ceremonies. This, of course, has not been sitting right with folks in India, where the disastrous gas leak of 1984 by Union Carbide, which has since become a subsidiary of Dow, killed more than 20,000 people, according to the Indian government.
The Indian Olympic Association has hinted that it may pull out of London 2012 because of Dow’s involvement, even though Dow continues to point out that it did not own Union Carbide at the time of the disaster.
Protests notwithstanding, British Prime Minister David Cameron told CNN-IBN on Sunday that "it would be a very sad day" if India decided to boycott the Games.Continue reading...
More about: London 2012, Olympics, Olympic Games, London, Sponsorships, McDonald's, Dow, Dow Chemical, Union Carbide, UK, Europe, India, Sports, Activism, Protests
sports in the spotlight
Posted by Mark J. Miller on February 17, 2012 06:06 PM
At the 2008 Summer Olympics in Beijing, the India Olympic Committee sent 56 athletes to compete and came home with its best performance in history: one gold (men’s 10m air rifle shooting) and two bronze (wrestling and boxing).
It remains unclear if any Indian athletes will be showing up at the London 2012 Summer Games due to the massive presence of Olympic sponsor Dow Chemicals, which is “sponsoring a $11.4-million decorative wrap that will be installed around London's Olympic Stadium,” according to the Associated Press.
The problem stems from Dow’s ownership of Union Carbide, which it bought in 2000, 16 years after Union’s plant in Bhopal had a gas leak that “killed an estimated 15,000 people and injured half a million,” the AP notes. While Dow didn’t own Union when the incident happened, critics say the company is “responsible for lingering groundwater contamination and other issues,” the AP notes.Continue reading...
More about: Dow Chemical, London 2012, Olympics, IOC, Sponsorships, Activism, Protests, Sports, Union Carbide, London, UK, India