license to thrill
Posted by Mark J. Miller on April 30, 2013 04:27 PM
When you’re working for public broadcasting, it helps to have an entrepreneurial spirit.
So the producers of the Emmy and Golden Globe-winning TV drama Downton Abbey are going all out to bring in some extra revenue by expanding from DVD sales to creating a whole line of clothing, homeware, furniture, wallpaper, beauty products and stationery around the show that will go on sale later this year, according to CNBC.
After all, who couldn’t use an extra cape, cravat or pair of elbow-length gloves?Continue reading...
Posted by Dale Buss on February 8, 2013 09:07 AM
Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.
American Airlines stands to gain vast route network in looming merger with United Airways.
Apple faces battle over proposed preferred stock.
Michael Bloomberg builds empire in U.K.
Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.
Bud Light Platinum presents Justin Timberlake as its new face.
Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.
Daimler sees flat earnings this year as Europe and China mar results.Continue reading...
Posted by Dale Buss on February 5, 2013 09:01 AM
Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.
S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.
KFC parent Yum! Brands suffers after China scandal.
Applebee's sees social media firestorm after employee posted customer receipt online.
AT&T introduces $1 mobile hotspot (with contract).
Axe broadens men's grooming portfolio.
Amazon and Samsung unseat Apple in customer engagement ranking.
Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
AIG considers suing U.S. government despite federal bailout aid.
J&J sells Roloaids brand to Sanofi.
Samsung caps best year ever.
ABC spurs questions for marketers with move of Jimmy Kimmel's show.
Apple sees CEO Tim Cook make second visit to China as mainland footprint doubles.
Bacardi snaps up St-Germain liqueur brand.
Bank of America extends retreat from mortgages.Continue reading...
Posted by Shirley Brady on September 10, 2012 12:51 PM
In a sponsorship deal that was to the manor born, Ralph Lauren announced its first ever TV sponsorship — with PBS for Masterpiece, the U.S. public member-supported TV brand's flagship drama series that has "won six Emmy awards for outstanding costumes" as the Hollywood Reporter notes.
In tandem to updating its Facebook cover photo with a tweedy image evoking the roaring twenties, above, the brand's FB page announced: "Ralph Lauren is proud to announce its national corporate sponsorship of MASTERPIECE | PBS (Masterpiece Theatre), the celebrated PBS drama series known for hit programs such as Downton Abbey and Sherlock."Continue reading...
Posted by Barry Silverstein on February 24, 2012 11:34 AM
It's withdrawal time for millions of viewers of the wildly popular Downton Abbey, the British series that just concluded its second season on PBS. The period costumes, the two-track intrigue of the nobility and working class, the witty dialogue delivered in delicious British accents — all contribute to a success on American television not seen at this level since British classics such as Upstairs Downstairs and All Creatures Great and Small had their lengthy runs on PBS.
As fans anxiously await Season Three of Downton Abbey, however, another Anglophile-wooing TV channel is trying to take advantage of the the hiatus and the halo effect of the show: BBC America.Continue reading...
Posted by Shirley Brady on January 30, 2012 08:50 AM
Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.
Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.
News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.
ABB buys Thomas & Betts for $4 billion.
Angry Birds boss doesn't fear piracy.
Apple aims to sell 40 million iPhones in China next year.
Altria sees tobacco users embrace discount brands.
Bank of America shakes up investment banking division.
Barnes & Noble takes on Amazon with fifth Nook device.
Beyonce sees university class focus on her.Continue reading...
Posted by Dale Buss on January 12, 2012 09:02 AM
Archer-Daniels-Midland to cut 1,000 jobs.
Arby's hires ex-Burger King marketer as CMO.
Bank of America and other U.S. banks struggle with customer service on Twitter.
Bing passes Yahoo for the first time.
CBS sees Ashton Kutcher consider return to Two and a Half Men.
Chrysler nudges up Jeep Wrangler output.
Coca-Cola finds fungicide in orange juice.
Continental could add extra fuel tanks to deal with unscheduled stops.
Downton Abbey frenzy in America creates marketing hook for book industry.Continue reading...