At the Movies: Tim and Eric's Billion Dollar Poke in the Eye at The Lorax

Posted by Abe Sauer on March 2, 2012 06:05 PM

When it comes to creative film tie-ins, this week saw the release of a fictional future TED Talk set in the year 2023 and starring one of the characters from the upcoming sci-fi epic, Prometheus. It's quite an involved, bold bit of marketing, especially as TED 2012 is wrapping up today in Long Beach, CA.

But it's not the only film tie-in going this week, even if some of the rest is a little less creative and a little more… wolfish.Continue reading...


At the Movies: More Apple Product Placements as The Lorax Revs Up Brand Partners

Posted by Abe Sauer on February 24, 2012 06:05 PM

Mazda announced this week that it's on board for Universal Pictures' upcoming Dr. Seuss' The Lorax, which opens on March 2nd.

The deal helps Mazda cross-promote its "Seuss-ifed" 2013 Mazda CX-5 crossover SUV with a commercial, above, that features an animated version of the car driving through a valley of Truffula trees. More on The Lorax next week.

Opening this weekend, meanwhile, is a slate of films all featuring some level of product placement. First up: Tyler Perry's Apple Love Good Deeds.Continue reading...

brand news

In the News: Avon, Groupon, Dunkin' and more

Posted by Dale Buss on February 13, 2012 08:58 AM

In the News

ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.

Arby's plans brand refresh for third quarter.

Avon bribery-case evidence goes to grand jury, Wall Street Journal says.

Boeing eyes stretched, high-capacity 787.

Dunkin' Brands plans to double U.S. units in 20 years.

Groupon defends its accounting methods.

JetBlue plane wears Boston Red Sox colors.

Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...

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