Toronto's Drake General Store: A Modern (Brand) Pioneer

Some snooty New York types may think Toronto is too square. The city "has no passion, no ambition," wrote one columnist recently, in a much-circulated Toronto Life Magazine essay.

The Drake Hotel is challenging that notion.

Opened in 2008, the Drake Hotel's Drake General Store has "played with the notion of taking the traditional hotel gift shop and re-imagining it in a contemporary and varied urban context." The General Store's latest campaign does just that. Marvelously. Continue reading...