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brand news

Brand News: Google, Honda, L.L.Bean and More

Posted by Dale Buss on March 12, 2015 09:07 AM

InMobi homepage

TOP STORIES

Google verges on buying InMobi for $1 billion.

L.L.Bean expands brick-and-mortar store footprint on strength of bad weather and boot sales.

Verizon signs DreamWorks for streaming video service.

Honda launches ad campaign to get owners to act on faulty Takata air bags. 

McDonald's bows to pressure over not paying musicians and will pay performers at its SXSW event.Continue reading...

bc q&a

Brand News: Pebble x Kickstarter, Barclays x Twitter, Starwood x Uber

Posted by Dale Buss on February 25, 2015 09:20 AM

TOP STORIES

Pebble sets record for Kickstarter with latest smartwatch.

Barclays becomes first UK bank to allow payments by Twitter and expands brand publishing.

Buick and Lexus top Consumer Reports annual car brand ranking.

Mondelez sells Mobile Futures-developed Betabox agency to Gary Vaynerchuk's Vayner Media.

Starwood taps Uber for preferred guest loyalty rewards program.Continue reading...

digital moves

A is For App: Google Launches YouTube Kids for Android, Apple Mobile Devices

Posted by Shirley Brady on February 23, 2015 09:57 AM

As promised, Google today launched the free YouTube Kids app in the Google Play store for Android devices and in Apple's App Store for iOS mobile devices (for now, in the US only).

As noted in Google's blog post, it's "the first Google product built from the ground up with little ones in mind. The app makes it safer and easier for children to find videos on topics they want to explore."Continue reading...

kiddie brands

With YouTube Kids, Google Debuts App for Younger Audiences

Posted by Sheila Shayon on February 20, 2015 09:29 AM

Having conquered adults and teens, YouTube is setting its sights on kids, launching a children-friendly version for mobile devices on Monday.

YouTube Kids offers a simple-to-use interface, stripped of viewer comments. Four icons dominate the home-screen: a TV set for programs like “Thomas the Tank Engine” and “Yo Gabba Gabba”; a radio for video interpretations of popular songs; a light bulb for educational programming such as Khan Academy; and binoculars for exploring a range of popular videos.

"Parents were constantly asking us, can you make YouTube a better place for our kids," said Shimrit Ben-Yair, YouTube Kids project manager. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."Continue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

brand news

Brand News: Grumpy Cat is Lovin' It for McDonald's, CES 2015 and more

Posted by Dale Buss on January 5, 2015 09:03 AM

McDonald's Grumpy Cat

TOP STORIES

McDonald's refreshes "I'm Lovin' It" tagline with TV commercial featuring Grumpy Cat, SpongeBob SquarePants and other characters.

CES 2015 gets rolling in Las Vegas with emphasis on Internet of Things—among many, many other things.

AirAsia crash may have been caused by icing, Indonesian report says.

Xiaomi doubled 2014 sales to $12.2 billion, leading some to wonder: too fast, too soon?

Dannon, official yogurt of the NFL, bows out of Super Bowl advertising as it swaps John Stamos for NFL quarterback Cam Newton.Continue reading...

brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

brand news

Brand News: Buffett Buys Duracell, DreamWorks on the Block and more

Posted by Dale Buss on November 13, 2014 09:19 AM

TOP STORIES

P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.

Hasbro reportedly in talks to buy DreamWorks Animation.

Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.

Sony launches web TV service.

Walmart posts rare rise in U.S. sales. Continue reading...

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