Posted by Dale Buss on September 30, 2014 09:23 AM
EBay will spin off PayPal in 2015, and names new president in Dan Schulman.
Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.
Pfizer targets Viagra advertising at women for the first time.
Supervalu and Albertsons disclose US customer-data breach.
Microsoft will unveil next version of Windows today, and readies NYC flagship store.Continue reading...
Posted by Dale Buss on September 29, 2014 09:03 AM
Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.
Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.
Facebook bid for WhatsApp clears EU hurdle.
Yahoo, AOL pressured to cut a deal and join forces.
Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.
MORE BRAND NEWS
Advertising Week kicks off in New York.
Air France ends strike, vows to speed up Transvania low-cost airline.
Alibaba pays $459M for stake in Chinese hotel tech firm.
Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.
American Apparel names temporary CEO.
Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...
Posted by Dale Buss on August 20, 2014 09:31 AM
McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.
Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.
Staples accelerates turnaround actions as sales continue to fall.
Walgreen shakes up executive ranks after projection was off by $1 billion.
Petsmart explores possible sale.
MORE BRAND NEWS
AirAsia takes advantage while Malaysia Airlines wallows in tragedies.
Apple soars to stock record amid optimism about upcoming products.
Audi airs Emmys promo that's heavy on celebrity cameos (at top).
Boeing may boost production of its bestselling 737.
Brita recalls thousands of child water bottles.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
MORE BRAND NEWS
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
Posted by Shirley Brady on June 12, 2014 11:02 AM
Is a glass of rosé on La Croissette not in your immediate future? You can still virtually participate in the Cannes Lions International Festival of Creativity via daily free streamed sessions on the Cannes Lions TV web channel.
The first streaming session, on Sunday, is a must for anyone who cares about branding and storytelling. It will feature Twitter's global VP of brand strategy, Joel Lunenfeld, in conversation with the twitterary Sir Patrick Stewart on how real-time storytelling is changing the definition of who and what is creative. Updated: watch below—Continue reading...
Posted by Sheila Shayon on January 3, 2014 06:51 PM
What do you get when you pair Fuhu’s Nabi with DreamWorks? DreamTab, a tablet for kids for under $300, available this spring chock-full of original content. The new tablet, which will feature animated characters from studio hits including Madagascar, How to Train Your Dragon and Kung-fu Panda, will debut at next week's CES 2014 conference in Las Vegas.
Thanks to programming and content from DreamWorks, the 8-inch by 12-inch device will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools, according to Fuhu's press release.
The Google Android-powered tablet computer (using the new 4.4 Kit Kat Android based operating system) will be programmed like a cable channel. “We could push out a new character moment every day of the year,” Jim Mainard, the studio's head of digital strategy and new business development, told the New York Times.
“The moments will include stuff like drawing lessons from DreamWorks animators and more, SlashGear notes. “The tablet is also tipped to get tech allowing it to work with DreamWorks toys... and will also have the ability to send instant messages and email.”Continue reading...
Posted by Dale Buss on January 3, 2014 09:33 AM
General Mills removes GMOs from Original Cheerios.
Walmart recalls tainted donkey meat in China.
BlackBerry drops Alicia Keys as creative director.
5-Hour Energy charged to prove ad claims by Oregon AG.
American Airlines staff vote to keep new livery.
Apple CEO Tim Cook takes pay cut for brand's performance.
AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.
Ben & Jerry's appeals to Colorado potheads.
BMW builds bobsleds for US Olympic team.
Boeing faces key vote by machinists.
Burger King rebrands value menu.
Charlotte Hornets unveil new logo.
Chrysler posts best annual sales in seven years as GM, Toyota US auto sales stall in December.Continue reading...
Posted by Mark J. Miller on June 18, 2013 06:10 PM
Amazon pounced on the opportunity to add Viacom programming to its Prime streaming lineup last month after the broadcast giant couldn’t work out an extension deal with Netflix. That loss is likely costing Netflix big-time as it saw the exit of popular kids shows like Dora the Explorer, SpongeBob SquarePants and Blue's Clues, the very type of content that parents desire when they need to use the electronic babysitter.
However, Netflix battled back this week by signing a deal with DreamWorks Animation, in turn setting itself up to stream a whole host of new kid-friendly content based off of the studio's popular big-screen hits. In another move that seems orchestrated to remind folks, particularly parents, that Netflix still has scads of family programming, it has launched a new site, Netflix Families, that highlights “information on the best ways to stream and videos on how families use Netflix,” as well as feeds of curated content perfect for kids, the company said in a new release.Continue reading...