brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

brand news

Brand News: Buffett Buys Duracell, DreamWorks on the Block and more

Posted by Dale Buss on November 13, 2014 09:19 AM

TOP STORIES

P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.

Hasbro reportedly in talks to buy DreamWorks Animation.

Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.

Sony launches web TV service.

Walmart posts rare rise in U.S. sales. Continue reading...

brand news

Brand News: PayPal, Ford, Pfizer and more

Posted by Dale Buss on September 30, 2014 09:23 AM

TOP STORIES

EBay will spin off PayPal in 2015, and names new president in Dan Schulman.

Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.

Pfizer targets Viagra advertising at women for the first time.

Supervalu and Albertsons disclose US customer-data breach.

Microsoft will unveil next version of Windows today, and readies NYC flagship store.Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

brand news

Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more

Posted by Shirley Brady on June 20, 2014 07:30 AM

TOP STORIES

At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.

MORE BRAND NEWS

Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...

creative snack

YouTube Streams Cannes Lions For You: First Up, @SirPatStew and @JoelL

Posted by Shirley Brady on June 12, 2014 11:02 AM

Is a glass of rosé on La Croissette not in your immediate future? You can still virtually participate in the Cannes Lions International Festival of Creativity via daily free streamed sessions on the Cannes Lions TV web channel.

The first streaming session, on Sunday, is a must for anyone who cares about branding and storytelling. It will feature Twitter's global VP of brand strategy, Joel Lunenfeld, in conversation with the twitterary Sir Patrick Stewart on how real-time storytelling is changing the definition of who and what is creative. Updated: watch below—Continue reading...

digital moves

DreamWorks Teams Up with Fuhu for Kid-Friendly Tablet Debut at CES

Posted by Sheila Shayon on January 3, 2014 06:51 PM

What do you get when you pair Fuhu’s Nabi with DreamWorks? DreamTab, a tablet for kids for under $300, available this spring chock-full of original content. The new tablet, which will feature animated characters from studio hits including Madagascar, How to Train Your Dragon and Kung-fu Panda, will debut at next week's CES 2014 conference in Las Vegas.

Thanks to programming and content from DreamWorks, the 8-inch by 12-inch device will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools, according to Fuhu's press release.

The Google Android-powered tablet computer (using the new 4.4 Kit Kat Android based operating system) will be programmed like a cable channel. “We could push out a new character moment every day of the year,” Jim Mainard, the studio's head of digital strategy and new business development, told the New York Times.

“The moments will include stuff like drawing lessons from DreamWorks animators and more, SlashGear notes. “The tablet is also tipped to get tech allowing it to work with DreamWorks toys... and will also have the ability to send instant messages and email.”Continue reading...

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