2014 Brandcameo Product Placement Awards

digital moves

DreamWorks Teams Up with Fuhu for Kid-Friendly Tablet Debut at CES

Posted by Sheila Shayon on January 3, 2014 06:51 PM

What do you get when you pair Fuhu’s Nabi with DreamWorks? DreamTab, a tablet for kids for under $300, available this spring chock-full of original content. The new tablet, which will feature animated characters from studio hits including Madagascar, How to Train Your Dragon and Kung-fu Panda, will debut at next week's CES 2014 conference in Las Vegas.

Thanks to programming and content from DreamWorks, the 8-inch by 12-inch device will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools, according to Fuhu's press release.

The Google Android-powered tablet computer (using the new 4.4 Kit Kat Android based operating system) will be programmed like a cable channel. “We could push out a new character moment every day of the year,” Jim Mainard, the studio's head of digital strategy and new business development, told the New York Times.

“The moments will include stuff like drawing lessons from DreamWorks animators and more, SlashGear notes. “The tablet is also tipped to get tech allowing it to work with DreamWorks toys... and will also have the ability to send instant messages and email.”Continue reading...

brand news

In the News: General Mills, Walmart, BlackBerry and more

Posted by Dale Buss on January 3, 2014 09:33 AM

In the News

General Mills removes GMOs from Original Cheerios.

Walmart recalls tainted donkey meat in China.

BlackBerry drops Alicia Keys as creative director.

5-Hour Energy charged to prove ad claims by Oregon AG.

American Airlines staff vote to keep new livery. 

Apple CEO Tim Cook takes pay cut for brand's performance.

AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.

Ben & Jerry's appeals to Colorado potheads.

BMW builds bobsleds for US Olympic team.

Boeing faces key vote by machinists.

Burger King rebrands value menu.

Charlotte Hornets unveil new logo. 

Chrysler posts best annual sales in seven years as GMToyota US auto sales stall in December.Continue reading...

brand strategy

No Dora or SpongeBob, but Netflix Shows It Still has Plenty of Family-Friendly Content

Posted by Mark J. Miller on June 18, 2013 06:10 PM

Amazon pounced on the opportunity to add Viacom programming to its Prime streaming lineup last month after the broadcast giant couldn’t work out an extension deal with Netflix. That loss is likely costing Netflix big-time as it saw the exit of popular kids shows like Dora the Explorer, SpongeBob SquarePants and Blue's Clues, the very type of content that parents desire when they need to use the electronic babysitter. 

However, Netflix battled back this week by signing a deal with DreamWorks Animation, in turn setting itself up to stream a whole host of new kid-friendly content based off of the studio's popular big-screen hits. In another move that seems orchestrated to remind folks, particularly parents, that Netflix still has scads of family programming, it has launched a new site, Netflix Families, that highlights “information on the best ways to stream and videos on how families use Netflix,” as well as feeds of curated content perfect for kids, the company said in a new release.Continue reading...

brand news

In the News: Coca-Cola, DreamWorks, Smithfield Foods and more

Posted by Dale Buss on June 17, 2013 09:17 AM

In the News

Coca-Cola introduces itself to Myanmar.

DreamWorks and Netflix reach deal for new TV programs.

Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm. 

Airbus tracks to double profit margin.

Al Jazeera will demonstrate deep pockets in US debut.

Apple will become big—but not dominant—player in automotive "center stack."

Chrysler launches nationwide ad blitz for SRT performance brand.

Facebook to unveil video support for Instagram, reports say. 

Ford buckles on adding knobs for infotainment controls.

GM expands SUV recall for fire risk as it poises to jump out of "lease hole."

Hooters debuts late-night menu.Continue reading...

brand news

In the News: DreamWorks, Walmart, Facebook and more

Posted by Dale Buss on May 2, 2013 09:12 AM

In the News

DreamWorks acquires Awesomeness TV, a YouTube teen network.

Walmart retools e-commerce and mobile.

Facebook says 30 percent of revenue now comes from mobile ads.

Boeing moves to upgrade popular 777 passenger jet.

Bud Light launches Music First initiative.

CBS scores big from Super Bowl ad revenues.

Cablevision adds Glenn Beck's network.

Del Taco emphasizes freshness of its food in campaign.

Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...

brand news

In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

branding together

McDonald's Holiday Happy Meal Tie-In: Dreamworks' "Rise of the Guardians"

Posted by Shirley Brady on November 13, 2012 10:00 AM

McDonald's US released this holiday TV commercial today, touting its Happy Meal tie-in with Dreamwork's Rise of the Guardians animated feature, hitting theaters on Nov. 21.

Meanwhile, it's heating up down under, where McDonald's is launching its new "Do Summer" campaign with limited-time menu items in Australia and New Zealand: the Blazing Omelette McMuffin for breakfast; the Smoky BBQ Bandit, boasting "100% Aussie beef, golden onion rings and smoky BBQ sauce;" and "with a new fiery chilli-coated patty and Peri-Peri style Mayo," the new Scorcher Peri-Peri chicken sandwich. Check out those spots below.Continue reading...

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