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brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

brand news

Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more

Posted by Shirley Brady on June 20, 2014 07:30 AM

TOP STORIES

At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.

MORE BRAND NEWS

Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...

creative snack

YouTube Streams Cannes Lions For You: First Up, @SirPatStew and @JoelL

Posted by Shirley Brady on June 12, 2014 11:02 AM

Is a glass of rosé on La Croissette not in your immediate future? You can still virtually participate in the Cannes Lions International Festival of Creativity via daily free streamed sessions on the Cannes Lions TV web channel.

The first streaming session, on Sunday, is a must for anyone who cares about branding and storytelling. It will feature Twitter's global VP of brand strategy, Joel Lunenfeld, in conversation with the twitterary Sir Patrick Stewart on how real-time storytelling is changing the definition of who and what is creative. Updated: watch below—Continue reading...

digital moves

DreamWorks Teams Up with Fuhu for Kid-Friendly Tablet Debut at CES

Posted by Sheila Shayon on January 3, 2014 06:51 PM

What do you get when you pair Fuhu’s Nabi with DreamWorks? DreamTab, a tablet for kids for under $300, available this spring chock-full of original content. The new tablet, which will feature animated characters from studio hits including Madagascar, How to Train Your Dragon and Kung-fu Panda, will debut at next week's CES 2014 conference in Las Vegas.

Thanks to programming and content from DreamWorks, the 8-inch by 12-inch device will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools, according to Fuhu's press release.

The Google Android-powered tablet computer (using the new 4.4 Kit Kat Android based operating system) will be programmed like a cable channel. “We could push out a new character moment every day of the year,” Jim Mainard, the studio's head of digital strategy and new business development, told the New York Times.

“The moments will include stuff like drawing lessons from DreamWorks animators and more, SlashGear notes. “The tablet is also tipped to get tech allowing it to work with DreamWorks toys... and will also have the ability to send instant messages and email.”Continue reading...

brand news

In the News: General Mills, Walmart, BlackBerry and more

Posted by Dale Buss on January 3, 2014 09:33 AM

In the News

General Mills removes GMOs from Original Cheerios.

Walmart recalls tainted donkey meat in China.

BlackBerry drops Alicia Keys as creative director.

5-Hour Energy charged to prove ad claims by Oregon AG.

American Airlines staff vote to keep new livery. 

Apple CEO Tim Cook takes pay cut for brand's performance.

AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.

Ben & Jerry's appeals to Colorado potheads.

BMW builds bobsleds for US Olympic team.

Boeing faces key vote by machinists.

Burger King rebrands value menu.

Charlotte Hornets unveil new logo. 

Chrysler posts best annual sales in seven years as GMToyota US auto sales stall in December.Continue reading...

brand strategy

No Dora or SpongeBob, but Netflix Shows It Still has Plenty of Family-Friendly Content

Posted by Mark J. Miller on June 18, 2013 06:10 PM

Amazon pounced on the opportunity to add Viacom programming to its Prime streaming lineup last month after the broadcast giant couldn’t work out an extension deal with Netflix. That loss is likely costing Netflix big-time as it saw the exit of popular kids shows like Dora the Explorer, SpongeBob SquarePants and Blue's Clues, the very type of content that parents desire when they need to use the electronic babysitter. 

However, Netflix battled back this week by signing a deal with DreamWorks Animation, in turn setting itself up to stream a whole host of new kid-friendly content based off of the studio's popular big-screen hits. In another move that seems orchestrated to remind folks, particularly parents, that Netflix still has scads of family programming, it has launched a new site, Netflix Families, that highlights “information on the best ways to stream and videos on how families use Netflix,” as well as feeds of curated content perfect for kids, the company said in a new release.Continue reading...

brand news

In the News: Coca-Cola, DreamWorks, Smithfield Foods and more

Posted by Dale Buss on June 17, 2013 09:17 AM

In the News

Coca-Cola introduces itself to Myanmar.

DreamWorks and Netflix reach deal for new TV programs.

Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm. 

Airbus tracks to double profit margin.

Al Jazeera will demonstrate deep pockets in US debut.

Apple will become big—but not dominant—player in automotive "center stack."

Chrysler launches nationwide ad blitz for SRT performance brand.

Facebook to unveil video support for Instagram, reports say. 

Ford buckles on adding knobs for infotainment controls.

GM expands SUV recall for fire risk as it poises to jump out of "lease hole."

Hooters debuts late-night menu.Continue reading...

brand news

In the News: DreamWorks, Walmart, Facebook and more

Posted by Dale Buss on May 2, 2013 09:12 AM

In the News

DreamWorks acquires Awesomeness TV, a YouTube teen network.

Walmart retools e-commerce and mobile.

Facebook says 30 percent of revenue now comes from mobile ads.

Boeing moves to upgrade popular 777 passenger jet.

Bud Light launches Music First initiative.

CBS scores big from Super Bowl ad revenues.

Cablevision adds Glenn Beck's network.

Del Taco emphasizes freshness of its food in campaign.

Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...

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