Best Global Green Brands 2013

brand news

In the News: JCPenney, Facebook, Tesla and more

Posted by Dale Buss on April 3, 2013 09:01 AM

In the News

JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.

Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.

Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.

A&W introduces Mini Polar Swirls via Vine.

Angelina Jolie opens school in Afghanistan funded by her jewelry collection.

Apple begins production of refreshed iPhone this quarter.Continue reading...

branding together

BroadCause: Brand Engagement Around Causes

Posted by Sheila Shayon on April 5, 2011 03:00 PM

BroadCause, a platform that engages communities around causes by connecting the dots between socially conscious brands and consumers who want to make a difference and get involved.

“We are in the midst of a social good revolution, and the world of cause will simply never be the same. Everyday people now have an unprecedented capacity to make an impact through the social Web,” says Broadcause founder and Experience Project CEO Peter Jackson.

Its latest effort to make an impact for non-profits and brands on the social web: a campaign that kicks off today in support of United Way's LIVE UNITED.

The Microsoft-sponsored weeklong drive aims to recruit one million volunteer educators, readers, tutors and mentors by June 21. Continue reading...

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