brand vs. brand
Posted by Brandchannel Staff on September 12, 2012 09:44 PM
Google's DROID RAZR M full-screen phone made its full-on debut with a new TV commercial airing tonight in the US. It's available starting Thursday (September 13th) at Verizon Wireless stores and online for $99.99 after a $50 mail-in rebate with a new two-year customer agreement. No coincidence in being promoted on iPhone 5 Day, the new commercial debuted during The X Factor season debut on FOX. Motorola describes the 4G device as:
DROID RAZR M is the unbelievably compact smartphone that puts the world in the palm of your hand with an edge-to-edge 4.3-inch Super AMOLED™ Advanced display. You’ll be amazed with DROID RAZR M’s design, which is significantly shorter and narrower than the original DROID RAZR, yet includes the same size display, making it the most compact 4.3-inch 4G LTE smartphone. DROID RAZR M also features powerful Web browsing capabilities by combining Verizon Wireless’ 4G LTE network with the speeds of Chrome™ for Android™ mobile browser for an unrivaled mobile Web experience. All that speed and power combined with a long-lasting battery that gives you 20 hours of performance so you can get through your day.
Another new commercial touts the DROID RAZR MAXX HD: "With an HD edge-to-edge screen, 4G LTE and 32 hours of battery life, the DROID RAZR MAXX HD by MOTOROLA is the longest lasting smartphone available." More details in Motorola's press release, and Motorola's DROID RAZR Family promo below:Continue reading...
week in review
Posted by Michael Waltzer on October 21, 2011 04:29 PM
Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:
#1 Take This Lollipop Spooks Facebook Users
#2 Toby Keith Late to the Party with Solo Red Cup Anthem
#3 Air France Logo Gets Makeover
#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"
#5 Netflix Quashes Qwikster and Gets On With It
#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms
#7 Footloose Product Placement Stays Loyal to Original, Almost
#8 Hyundai Taking Lead in Automotive Brand Loyalty
#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand
#10 Sony Sets PS Vita Release, But Are Gamers Game?
Posted by Matthew Moore on October 21, 2011 11:01 AM
Google has a problem, and it's not Apple — despite the just revealed tidbit that Steve Jobs threatened "thermonuclear war" on Android for what he saw as "grand theft."
Despite the iPhone's popularity — Apple sold 4 million units the first weekend the iPhone 4S was available — the Android platform now dominates the smartphone market Blackberry and Apple pioneered. According to a recent comScore report, the Android platform accounted for 43.7% of the smartphone market compared to 27.3% for Apple's iOS platform.
Growing market share is good, right? So what's Google's problem? The problem is the lack of a coherent brand image. Because iOS is only available on the iPhone, consumers know what they are going to get with an iPhone. If you walk into a Verizon store, a salesperson may have to explain to you the nuances between an iPhone 4 and 4S, but it's all pretty simple.
In fact, there are a total of six combinations available at Verizon. You basically decide whether or not you want the 4 or 4S and which size hard drive you would like. Include the choice between white and black and you get 12 possible choices. As a matter of fact, walk into an Apple store looking for a computer, and it's much the same. Simplicity in a complicated world. Such was Steve Jobs' genius.Continue reading...
Posted by Shirley Brady on October 18, 2011 01:34 PM
Motorola Mobility today unveiled its biggest news since being sold to Google in August — the return of the RAZR, which launched in 2004 and became (as CNN notes) "the best-selling cell phone brand of all time — until the iPhone came along" in 2007.
Unveiled at a press event with Verizon Wireless, the $299 (with a two-year contract) Droid RAZR smartphone will be offered exclusively by Verizon starting in early November.Continue reading...
Posted by Dale Buss on November 16, 2010 08:40 AM
Apple prepares to announce Beatles/iTunes deal at 10am ET.
BHP Billiton will keep pursuing large acquisitions despite failed bid for Potash.
Buick, Delta, Disney, Diageo, and T-Mobile test Google Goggles brand marketing.
Chrysler redefines Dodge brand, sans Ram.
Discovery buys Animal Planet and Liv TV channels from BBC.
Droid lands a starring role in Gossip Girl.
Facebook roils rivalry with Google with new messaging system.Continue reading...
Posted by Shirley Brady on August 10, 2010 06:15 PM
BP's final plug to seal Gulf well is delayed by weather as Italian Vogue's oil spill-inspired fashion shoot comes under fire.
Dell announced Streak, a $300 tablet that will go on sale on Wednesday, while HP's tablet will become available in the new year.
Disney posts better than expected quarterly earnings—except at staycation-hit theme parks—thanks to movies and ESPN.
Holiday Inn relaunch is driving revenue for Intercontinental Hotels.
IBM is optimistic about sales growth through the end of this year.
iPhone owners are a randy bunch, according to a dating website study.
JetBlue refuses to address Facebook queries about irate attendant Steven Slater, whose attorney said he quit and slid "because it was there."
James Bond fans raise hopes as MGM nears a deal with Spyglass Entertainment to run the movie studio after it restructures some $4 billion in debt.
Netflix $1 billion deal to stream movies (starting Sept. 1) with Epix premium channel in the US raises questions about Starz premium TV brand.
Research in Motion is sharing "some codes" for BlackBerry data with Saudi Arabia officials, Reuters hears.Continue reading...
Posted by Shirley Brady on August 9, 2010 06:30 PM
• Add India and Germany (but not Oman) to the list of countries giving Research in Motion a hard time about BlackBerry security, as RIM reportedly reaches an agreement with the government of Saudi Arabia.
• H-P's slide on the New York Stock Exchange today was its worst in six years, as Oracle chief Larry Ellison denounced Hurd's ouster, which is being questioned on Wall Street. Reuters asks: What does this mean for "The HP Way"?
• Google and Verizon's net neutrality proposal today is parsed in Salon, Wired, NYT, TechCrunch, AllThingsD, and beyond, while the Wall Street Journal examines Google's seven-page internal memo "agonizing" over privacy and advertising.
• LeBron James' Miami Heat debut isn't generating a rush for tickets due to team's real-time sales.
• Lowe's settles a class action suit over defective drywall with $6.5 million in customer gift cards.Continue reading...
Posted by Barry Silverstein on August 4, 2010 12:00 PM
The BlackBerry Torch is setting off a storm of media commentary — considerably more than was generated by the introduction of the BlackBerry Storm, RIM's first attempt at a touchscreen phone.
The BlackBerry Torch, available next week exclusively through AT&T (which also offers the iPhone), is still very much a down-to-business BlackBerry — but with features like a touchscreen and more apps that make it more competitive with the iPhone and Droid smartphones.
Tech writers today offered mixed reviews, while new sales figures show that BlackBerry owner Research in Motion can't afford to make a false move.Continue reading...