Verizon Droid: More Than Just A Phone

It’s a phone, it’s an iPhone killer, it’s a brand! Wait, a brand?

After officially announcing the launch of the Motorola Droid yesterday, news is circulating that Verizon will release additional Android smart phones under the Droid brand. The wireless provider is set to release the Droid Eris (by Taiwan's up-and-comer HTC) on the same day as the Motorola Droid, November 6.

Instead of simply creating a "killer phone," Verizon has created the "killer brand." Verizon's novel approach integrates Google's Android brand into their own identifiable brand, the Droid. They may have even cornered the market.Continue reading...