local branding
Posted by Jennifer Sokolowsky on January 18, 2011 02:30 PM
New York City's Duane Reade drugstore chain has been undergoing a transformation, catering to local New Yorkers with clever packaging, marketing moxie (witness a Broadway store opening last year) and new products (including more food and other lifestyle items) in a bid to become a one-stop shop. It's also — attention Wal-Mart — getting creative in its outreach to locals, including launching an in-store bar to share a beer with customers.Continue reading...