branding together

P&G Boosts Tide Coldwater Eco-Benefits for Home and Professional Use

Posted by Sheila Shayon on October 13, 2014 11:06 AM

It’s a good day for sustainability when two corporate giants announce a partnership to ensure environmentally sound products, largely in response to consumer demand.

Procter & Gamble and DuPont have announced a change to the cellulosic ethanol used in the companies' co-created  Tide Coldwater Clean detergent, designed to tackle laundry in cold water conditions and result in "dramatic" energy and cost savings.

DuPont will produce the ethanol at its Nevada, Iowa biorefinery, with zero carbon emissions and a goal of 30 million gallons processed annually, sourced from agricultural waste.

With increased competition from popular green brands like Method, the cleaning product titans see an opportunity to ride that wave to financial reward.

Earlier this year P&G, which affirmed its sustainability targets today, announced removal of phosphates from its detergents worldwide while pledging to join the sustainable palm oil consortium and use only certified or recycled materials.

Leveraging its scale, Tide Coldwater “powered by nature” will repurpose more than 7,000 tons of agricultural waste annually, “equivalent to the power needed to do all the washing in homes across California for over a month.”Continue reading...

brand news

In the News: Yelp, Chick-fil-A, Toyota and more

Posted by csauser on February 12, 2014 09:33 AM

In the News

Yelp unveils website revamp and upgrades local content.

Chick-fil-A launches switch to antibiotic-free chicken.

Toyota recalls 1.9 million Priuses to update software.

Annie's Homegrown sets to roll out new snacks strategy.

Audi boosts output of A3, Q5 in Germany.

Belk launches contest offering Edwin McCain as wedding singer.

Burger King beefs up Big King.

Dean Foods hurt by food-stamp losses.

Paula Deen readies comeback.

Dow Chemical rejects activist investor's call for major breakup.

DuPont moves toward approval of GMO crop in Europe.Continue reading...

brand strategy

Dow Chemical Plans to Shed Commodities for a Future Based More on IP, Brand

Posted by Dale Buss on December 3, 2013 02:38 PM

Dow Chemical wants to unleash the low-margin commodity-chemicals businesses that have always anchored the company in favor of a higher-margin, higher-IP future involving more specialized products, a bigger brand presence—and maybe even a name change.

CEO Andrew Liveris told journalists on Monday that Dow plans to shed about $5 billion in assets such as chlorine-production facilities, epoxy businesses and brine operations. Liveris said there likely would be a mix of asset sales and shutdowns, all aimed at streamlining the company and making it more like rival DuPont in simplifying the portfolio, boosting shareholder returns, and optimizing its IP.

The move "represents a continuation of the shift of our company toward downstream high-margin products and technologies that customers value, and generate consistently higher returns than cyclical commodity products," Liveris said in a statement. And indeed, as Dow CEO, Liveris has been on a course toward increasing specialization for most of a decade.Continue reading...

brand news

In the News: Netflix, Amazon, Ford and more

Posted by Dale Buss on April 23, 2013 09:28 AM

In the News

Netflix reports strong subscriber growth.

Amazon may be planning to open a store in London, reports say.

Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.

Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.

Airbus strategy for big A350 is being vindicated.

Apple grapples with hardware-software identity crisis.

Burger King tests delivery in Los Angeles.

Cadillac eyes smaller cities for Chinese luxury share.

Del Taco debuts revamped menu.

DuPont more than doubles profit.

Fisker loses $21 million to US seizure.

Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...

corporate citizenship

AT&T Takes Top Billing on Best Corporate Citizens List

Posted by Sheila Shayon on April 12, 2013 04:34 PM

AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.

Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola. 

The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy. 

Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...

Dupont Finds Chinese Consumers More Trusting of Green Messaging

Posted by Sheila Shayon on December 5, 2012 12:59 PM

The urban Chinese consumer has greater confidence that green products are better for the environment than their North American counterparts, according to the a new study from DuPont — its China Green Living Survey: Consumer Awareness and Adoption of Biobased Products.

Seventy percent were either very or somewhat confident that green products are better for the environment, while of North American consumers, 65% of Canadians and 60% of Americans held similar beliefs.

The findings have exponential potential for greening-up in the world’s largest consumer market with growing demands for China to meet its sustainability targets. “Greater adoption of biobased products in China could help the country reduce its energy intensity and carbon emissions and advance a new era of green manufacturing,” stated Jeremy Xu, VP, Global Sales and Applications, DuPont Industrial Biosciences.  

A majority of Chinese consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits. More than three quarters of respondents would definitely or likely buy such products in a range of categories including: Detergents 82%, Personal hygiene 81%, Clothing 78%, Personal Care Products 77%.Continue reading...

brand news

In the News: BBC, McDonald's, AdWords and more

Posted by Dale Buss on October 23, 2012 09:02 AM

In the News

BBC sees editor step aside amid Jimmy Savile sex scandal as director goes before government inquiry.

McDonald's teams up with Rovio for Angry Birds promotion in China.

Google defends trademark challenge to its AdWords service.

Adobe campaign uses blunt language.

Apple tests ability to stay ahead of the curve with new iPad reveal today.

Brand India is promoted with China trade show.

Denny's launches menu inspired by The Hobbit.

DuPont cuts outlook and plans to cut 1,500 jobs.

Facebook surges in fan engagement with restaurants.Continue reading...

political season

Prop. 37 Puts GMO Labeling To California Voters

Posted by Sheila Shayon on August 20, 2012 10:10 AM

A major food fight is brewing in California with potential consequences for all Americans, and it’s not the old-fashioned kind immortalized in movies set in school cafeterias. Proposition 37, one of 11 statewide measures on the docket for California voters in November, would require stores and vendors to label genetically modified organisms (GMO) foods by 2014. 

"It's an epic food fight between the pesticide companies and consumers who want to know what's in their food," said Stacy Malkan, media director for the California Right to Know campaign, which has raised $2.4 million to promote their initiative. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements