2014 Brandcameo Product Placement Awards

checking in

Amidst an Industry Boom, Hotel Brands Cash In on New Markets

Posted by Mark J. Miller on March 21, 2013 07:27 PM

The world’s financial situation isn’t exactly peachy keen just yet, but the global population appears to be up for traveling. Both luxury and budget brand hotels are popping up across the world.

Starwood Hotels & Resorts, which came in at the top of its category in the recent 2013 Harris Poll EquiTrend, “expects to have enough cash in the next three years to add another global luxury brand bringing their total to ten.” 

Mitzi Gaskins, VP/global brand manager for JW Marriott, noted that the “luxury space is growing a lot” and is “anticipating 50 percent growth over the next four to five years with 79 JW hotels up and running by 2015.” Less than half of the 30 or more hotels that the brand has in the pipeline are in the United States. Gaskins told Fortune that the luxury markets that are growing fastest are “top tier destinations and gateway cities,” noting that the JW brand was opening soon in Cabo, Turks & Caicos, Macao and Hanoi, and had “just launched” in Venice.Continue reading...

checking in

IKEA and Marriott Team Up to Launch Millennial-Friendly Budget Hotel Chain

Posted by Mark J. Miller on March 5, 2013 03:12 PM

Inter IKEA, the parent of IKEA, announced last summer that it was partnering with a hotelier to create a new hotel brand that oddly wouldn’t feature any of the Swedish furniture maker’s products. It’s now been confirmed at the Berlin International Hotel Investment Forum that Marriott is the partner and Moxy will be the name of the new affordable hotel chain, which plans to open 150 locations across Europe in the next decade.

“Moxy Hotels is the essence of the next generation traveler, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount,” said Arne Sorenson, president and CEO of Marriott International in a press release. “Every aspect of the hotel was thoughtfully researched and crafted to reflect and deliver on the changing lifestyles and expectations of this fast-growing customer segment.” 

According to TravelBite, this will be Marriott’s first budget brand in Europe. Fifty of those locations should be up and running in the next five years and Inter IKEA will be ponying up $500 million to help out, the Wall Street Journal reports. While the hotels won’t use IKEA furniture, the company has found a way to keep construction costs down in a different way: “Many of the hotels will use rooms prefabricated offsite and then assembled like IKEA furniture, a modular type of construction that is new for Marriott.”Continue reading...

brands with a cause

Marriott, Avon Help Shine UN Global Spotlight on Women

Posted by Sheila Shayon on March 4, 2013 11:10 AM

Women's issues are top of mind, with International Women's Day on March 8th and the the 57th Session the main focus of the United Nations' Commission on the Status of Women now underway in New York, with about 700 related events taking place March 4-15.

Kicking off CSW, UN Women executive director Michelle Bachelet today formally convened the 57th session of the Commission on the Status of Women (follow on Twitter at #CSW57). The recent gang-rape and murder of a student in Delhi and the One Billion Rising campaign drew global attention, Bachelet notes: "2012 demonstrated that this [violence] is a terrible reality for many women every day. I'm an optimistic woman and I believe it's clear that we can't continue in the 21st century with this terrible violation of women's human rights."

More than 6,000 UN officials, NGO workers and women's rights activists are expected in New York to debate and create action around the issues, lobbying behind the efforts to counter the work of rightwing groups and countries such as Iran, Russia and the Holy See who are already calling for “removal of key lines of this year's draft document that relate to reproductive health and rights, and those that suggest governments take responsibility for tackling gender violence,” notes the Guardian.Continue reading...

checking in

Marriott Opens World's Tallest Hotel in Dubai

Posted by Alicia Ciccone on February 28, 2013 03:52 PM

The Arabian city of Dubai has become synonymous with over-the-top luxury; a fitting description for a paradise city that is home to the tallest building in the world and now the tallest hotel in the world: the JW Marriott Marquis Dubai

Situated in the Business Bay district, the hotel stretches 1,164 feet above the ground—just 85 feet shy of the Empire State Building. The outpost, which was officially crowned the "tallest" by the Guinness Book of World Records, is now a part of JW Marriot's 59 locations around the world. JW is the luxury arm of Marriott International, which plans to expand to 79 properties in 28 countries by 2015.Continue reading...

place branding

Pure Michigan Touts Great Lakes State's Wonders Again

Posted by Dale Buss on February 25, 2013 01:34 PM

Michigan's automotive sector isn't the only part of its long-battered economy that's looking up these days. Michigan tourism is hoping to benefit from the renewal of its effective Pure Michigan brand and marketing campaign next month. 

Pure Michigan has become a darling of the private and public sectors alike. Gov. Rick Snyder even threw some more love—and dollars—its way after generating savings by whacking Michigan's film-industry tax rebates a couple of years ago. However, the state government's official branding campaign may not again mention the fact that Michigan has become a right-to-work state. After a kerfuffle over the issue earlier this year, the state tourism folks are considering leaving that bit of business-brand positioning to their colleagues in the economic-development department.

Last year, the Pure Michigan campaign, with its advertising running on a couple dozen cable-TV networks including CNN and the Travel Channel, helped bring 3.2 million out-of-staters to Michigan to enjoy sublime attractions such as the unparalleled Great Lakes coastlines and music festivals in Detroit.

"They spent $1 billion at Michigan businesses—and that's real money," George Zimmermann, vice president for Travel Michigan at the Michigan Economic Development Corporation, told brandchannel. "And the great thing is we're only starting to educate people outside the state about how wonderful Michigan is." Continue reading...

mobile brands

Farewell, RIM: BlackBerry Unveils BB10, Tagline and Creative Director Alicia Keys

Posted by Sheila Shayon on January 30, 2013 04:28 PM

Any doubt that the BlackBerry 10 is central to the survival of Research In Motion was likely erased on Wednesday as the company not only unveiled its new operating system and phones, but changed its corporate name to "BlackBerry," too. "We have a fantastic brand, BlackBerry, and we are known as such all over the world, except in North America," CMO Frank Boulben commented in a video interview at the launch. "We wanted to take full advantage of that global, iconic brand."

"We have redefined ourselves inside and out," said CEO Thorsten Heins, speaking from New York to launch events held across the globe, including one held at the world's tallest building, Dubai's Burj Khalifa, in its $650-a-night Armani Hotel. "RIM becomes BlackBerry. It is one brand, it is one promise." He declined to specify the company's marketing spend for the corporate rebrand and a global launch of BlackBerry 10 that includes Sunday's Super Bowl ad buy, but characterized it as in the "hundreds of million dollars."

That was partially evident at the New York launch with the introduction of Grammy Award winning singer Alicia Keys as the company's "global creative director." It's a trend that follows Lady Gaga's arrangement with Polaroid, will.i.am with Intel, Victoria Beckham with Range Rover, and Keys' husband Swizz Beatz with Reebok — and no doubt annoys creative directors.Continue reading...

social media watch

Foursquare-Powered Nokia Gift Machine Debuts in Dubai

Posted by Sheila Shayon on June 20, 2012 02:16 PM

The ‘Nokia Gift Machine’ is open for business at the Nokia store in Dubai's Mall of the Emirates.  How it works: Check-in on Foursquare to find its location and see what the machine offers, with instant prizes so far including movie tickets, chocolates, accessories and Nokia devices, which drop out of the bottom of the machine.Continue reading...

app watch

Bon App-etit: Check Out the One-Click Pizza-Ordering Fridge Magnet

Posted by Sheila Shayon on April 2, 2012 12:35 PM

It’s nothing new to order pizza on the phone, online or via an app, but now there’s the ultimate 'pizza emergency button.' A pizza-lover’s dream come true, just push a magnet on your fridge to have your custom pizza ordered and delivered to your door.

It only works in Dubai, alas, where Red Tomato Pizza has designed a tech-savvy fridge magnet, which uses a Bluetooth chip connected to your smartphone to transmit a preprogrammed pizza order directly to the restaurant.

If you choose a different pie, the app lets you swap your regular sausage and pepperoni with onions for whatever suits your palette that moment. Orders received get an SMS confirmation. Talk about a slice of heaven. [via PSFK]

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