Posted by Sheila Shayon on March 4, 2011 05:00 PM
The above commercial, from the Nike Foundation's "Girl Effect" campaign, highlights the benefits of investing in young girls' education — among the planet’s most promising yet overlooked assets.
It’s also one of ten winners in TED's Ads Worth Spreading competition. The inners were chosen from over 1,000 submissions and represent “pushing the boundaries on what will move audiences and spur action by embracing longer-form storytelling as advertising,” according to TED.
The top 10 (check them out below) were selected by a panel of 24 video artists, filmmakers, designers, advertising creative types, ad agency execs, journalists, producers, thought leaders and TEDsters as judges.Continue reading...
Posted by Barry Silverstein on June 1, 2010 11:00 AM
A paint company is out to color our world and turn it into a brighter, more beautiful place.
Dulux is sponsoring the Let's Colour Project, supporting volunteers who travel around the world to enliven dull spots with a fresh coat of vibrant paint. The social initiative started in the UK, France, Brazil, and India in March and is spreading across the globe. In India, for example, residents of Jodhpur, Rajasthan, painted a community square, school, and main road in cheery shades of blue, purple, and pink.
Fernanda Romano, Global Creative Director of Marketing at ad agency Euro RSCG, tells Coolhunting the project's mission to "find locations, places around the world, they're a bit dull, a bit grey. Let's engage the local community."Continue reading...