NBA Brand Partner in China Uses Anti-Philippines Weibo Viral Ad

The "disagreement" between China and the Philippines over the ownership of tiny Huangyan Island in the South China Sea is heating up to "saber rattling" level, with warships headed to the region and Chinese newspapers warning not to "Attempt to Take Away Half an Inch of China's Territory."

On China's microblog Weibo, nationalistic server is being stirred with rumors of a Chinese shopping mall in the Philippines the victim of arson (18 dead) and heavy circulation showing a Filipino burning a Chinese flag.

And what's a lot of heated national passions good for if not brand building? One men's hygiene brand thinks so at least and has launched a "Huangyan Island is China's" viral campaign. The brand's official partner, the National Basketball Association, may feel differently.Continue reading...