brand news

Brand News: McDonald's, Coca-Cola, Zillow and more

Posted by Dale Buss on July 25, 2014 09:17 AM

TOP STORIES

McDonald’s suspends sales of chicken nuggets in Hong Kong but sticks with Chinese meat supplier, as company gives itself 18 months to rebrand.

Amazon reports another loss amid sales growth as CEO Bezos alarms investors with spending pace and Fire Phone hits stores

Coca-Cola topped World Cup brand sponsors in new survey as it faces boycotts over Gaza conflict. 

BSkyB creates European TV powerhouse by buying affiliated assets from 21st Century Fox, which would give Murdoch more cash for Time Warner bid.

Zillow is in advanced talks to buy rival Trulia.

MORE BRAND NEWS

Air Algerie plane crashed in Mali with 116 aboard and no survivors, as world faces deadliest crash year since 2005.

Bentley may add fifth model with SUV launch in two years.

CKE brings back Paris Hilton to tout for Carl’s Jr. and Hardee’s.

Comcast steps up its game on internet speeds.

CrossFit builds a passion brand.

Danone looks for second-half improvement coming out of massive food scare in Asia.

Dell takes social out of the silo.

Dunkin’ Donuts downgrades outlook after poor second quarter.

Facebook toys with idea of integrating Uber into Messenger.Continue reading...

brand news

Brands in the News: Twitter, 7-Eleven, Apple and more

Posted by Dale Buss on September 13, 2013 09:31 AM

In the News

Twitter opts for "confidential" IPO.

7-Eleven debuts healthy-snacking section.

Apple takes pre-orders for new iPhone 5C.

Bayer comes under scrutiny in China.

Berkshire and AIG battle for talent.

Clear Channel and Warner Music rewrite rules on royalties.

Clif launches single-serve performance drinks.

Coffee Bean & Tea Leaf is acquired by private equity.

Dell gets shareholders to back buyout.

Dunkin' Donuts returns to UK.

Facebook tests video posts that play automatically, in prelude to ads.Continue reading...

social marketing

Plink Adds Arby's to Growing Facebook Loyalty Roster

Posted by Sheila Shayon on March 27, 2012 11:18 AM

What do you get when the second largest quick-service sandwich chain in the U.S. goes Plink? The opportunity for customers at 3,500 Arby’s restaurants to earn 10 Facebook Credits for every $5 spent.

Plink, the online-to-offline social media-based loyalty program already counts Taco Bell, Outback Steakhouse, 7-Eleven, Red Robin, Quiznos, and Dunkin’ Donuts as affiliates. Now you can add the Atlanta-based Arby’s Restaurant Group, purveyor of the classic Roast Beef and Beef ‘n Cheddar sandwiches, Curly Fries and Jamocha Shakes, to the Plink roster.

“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” stated Peter Vogel, co-founder of Plink, in January. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”Continue reading...

social media watch

Plink: Sounds Like Facebook Credits Generating Brand Loyalty

Posted by Sheila Shayon on January 30, 2012 11:01 AM

What does money sound like online? Plink, the latest arrow in the quiver of digital behemoth Facebook.

Plink, a social media-based loyalty program, leverages Facebook Credits to reward members for dining and shopping at their favorite restaurants and offline retailers. Plink’s inaugural partners include 7-Eleven, Dunkin’ Donuts, Quiznos, Red Robin, and Taco Bell.

“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” stated Peter Vogel, co-founder of Plink, in a press release. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”Continue reading...

brand strategy

Au Bon Pain Goes Pandemic

Posted by Sheila Shayon on August 24, 2011 11:01 AM

Though Boston-headquartered Au Bon Pain dates back to the late '70s, CEO Sue Morelli is positioning the brand as contemporary, approachable and kind of chic, she explains in the above video. Their brand promise includes fresh, flavorful food, consistency, and a staff that loves what they do. Pandemic Labs, a pioneer in dedicated social media marketing (“marketing is a dialogue, not a monologue”), just landed the Au Bon Pain account.

Au Bon Pain ("the place of good bread") currently operates in 318 locations, and is considered the leader in the fast casual restaurant category, for the past three years earning Health Magazine's designation as one of America's Top 5 Healthiest Restaurant Chains.Continue reading...

movers and shakers

ESPN Tops New England Brand Ranker

Posted by Mark J. Miller on June 7, 2011 04:00 PM

When many Americans think of New England, they likely think about lobsters in Maine, a game at Fenway, a vacation to Nantucket, or (cue Sarah Palin joke) Paul Revere’s Wild Ride. 

But when the approximately 400 marketers across the US were asked to think New England, they had quite different things on their minds: Timberland, T.J. Maxx, and ESPN, among 22 others.Continue reading...

brand news

In the News: Google, Toyota, Amazon and more

Posted by Dale Buss on April 5, 2011 09:00 AM

In the News

Google may be the target of a Us antitrust probe,  as brand's bid for Nortel’s patent assets coincides with Larry Page’s first day back as CEO.

Japan sets new radiation safety level for seafood after nuclear plant spews highly contaminated water into sea as Tepco shares plunge to record low. Also, Toyota reports misunderstanding over US impact and Honda targets rise in US sales but faces supply restrictions.

Amazon, Costco and Kohls are top brands for customer service in a new survey

BAT to develop “safer” nicotine products for long-term use. 

Boeing and Southwest deal with aftermath of fuselage tear.Continue reading...

brand news

In the News: Super Bowl, iAds, Dunkin' and more

Posted by Dale Buss on February 4, 2011 09:00 AM

In the News

Super Bowl XLV combatants, brand marketers including Kraft and Verizon, automakers and other game advertisers and fans gird for the game in north Texas this weekend between the Green Bay Packers and Pittsburgh Steelers.

Apple and Campbell Soup say that iAds are twice as effective as TV. 

AT&T reaches out to business users. 

BJ’s Wholesale places itself on auction block

BMW may lease, not sell, its Megacity EV.

Dunkin’ Donuts foresees 50% hike in expansion deals this year.Continue reading...

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