follow the money
Posted by Dale Buss on November 13, 2014 05:47 PM
Warren Buffett is taking Duracell off P&G's hands, but the legendary investor's deal to acquire the battery brand may have as much to do with tax gambits and estate reorganization as with actual attributes of Duracell's business.
As Procter & Gamble announced ahead of the company's annual analyst meeting on Thursday, Buffett's Berkshire Hathaway is buying the copper-top battery manufacturer in a stock swap under which P&G would receive Berkshire's entire stake in the CPG giant, now worth about $4.7 billion. P&G also promised to infuse $1.8 billion in cash into Duracell before turning it over to Buffett next year, as the Wall Street Journal reports.
It's easy to understand why P&G CEO A.G. Lafley would be eager to shed Duracell. The slow-growing and mature business doesn't fit his vision for a company that he is attempting to refocus on the 80 core businesses that generate most of its revenues and profits, including billion-dollar brands such as Tide and Pampers.Continue reading...
Posted by Dale Buss on October 24, 2014 01:31 PM
The NFL may trust the Duracell brand to power its game, but its owner no longer does.
A.G. Lafley, P&G's born-again CEO, has announced he plans to unload the Duracell battery brand—#84 on Interbrand's latest Best Global Brands ranking—which the consumer packaged goods giant acquired non-strategically as part of its purchase of the huge Gillette company in 2005.
Procter & Gamble remains a company amid major transition, so it only made sense for Lafley on Friday to fold lackluster news about quarterly financial results into another blockbuster move in his shakeup of the overly staid CPG empire.Continue reading...
Posted by Dale Buss on October 24, 2014 09:21 AM
Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.
P&G plans to exit Duracell brand.
AMC Networks acquires nearly half of BBC America.
Amazon misses expectations with holiday forecast, depressing stock price.
Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...
Posted by Dale Buss on August 19, 2014 04:39 PM
The first time around running Procter & Gamble, CEO A.G. Lafley was in an expansionary mindset that prompted the CPG giant to acquire Gillette, swoop up and deploy outside innovations such as the Crest Spinbrush, and beef up brand after brand and market after market to transform the company into a global consumer-good marketing juggernaut.
Not so much this time around. In his second turn as chief, Lafley is addressing questions about P&G's business model that are just as fundamental as during his first tenure. But the answers he's been coming up with are much less pleasant, as he forges a strategy based on cutting costs, reorganizing operations and shedding many of the 100 underperforming brands that he's currently reviewing as he tries to re-energize a company beaten down by the slow-growth economy and challenged as never before by CPG rivals. His idea is to turn fewer, better-performing brands into greater growth engines for the company.
News of possible gambits for Lafley, quite naturally, have been popping up since he announced the strategy earlier this month. Braun shavers—which just returned to TV thanks to a new partnership with the NFL—and Duracell batteries are the two largest assets likely to be divested, Reuters reported based on sources. Cheer and Era laundry detergent brands may also end up on the chopping block, the Wall Street Journal reported. Continue reading...
Posted by Dale Buss on August 18, 2014 09:41 AM
Mercedes-Benz is found guilty of fixing prices in China, report says.
Dollar General enters bidding for Family Dollar at $9 billion.
FedEx faces additional charges in prescription-drug delivery case.
Taco Bell launches dollar menu across the US.
Cadillac mars rollout of important new Escalade.
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Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...
Posted by Sheila Shayon on June 24, 2014 07:20 PM
The world of celebrity-endorsed products knows no bounds. That's why Mariah Carey and Jay Z have teamed up with former Def Jam CEO Kevin Liles on two new, interactive beverages: Butterfly and 40/40.
The beverage bottles deliver exclusive content to super-fans via the Go N'Syde app. “With Go N’Syde, an artist like Mariah can program this every day. She could say, ‘Hey I just got out of the studio, why don’t you go inside Butterfly with me right now?’ And then you’ll see her studio,” said Liles, now chief creative officer and exclusive Curator of Content for Go N’Syde.
Simply hold a smartphone up to a Go N’Syde bottle and an interactive menu appears, sans bar code or QR code, offering photos, videos, sweepstakes offers and more to fans, much like Lady Gaga tried to do with her community for her "Little Monsters."
“We’re really creating it so that you get a real Mariah Carey life experience, by scanning the bottle and going inside,” he added. “So when you purchase a bottle you have an antenna into Jay Z or Mariah’s network, and that’s what’s so exciting about it.”Continue reading...
Posted by Sheila Shayon on June 12, 2014 01:36 PM
After a successful pilot run of Duracell "Powermat Spots," Starbucks is rolling out wireless phone chargers across the US. The powermats, which are seamlessly integrated into tables and countertops in Starbucks and Teavana cafes, will begin wider distribution starting in the San Francisco Bay Area.
"The way we interact with power today is unchanged since the time of Thomas Edison," Powermat president Daniel Schreiber told The Verge. But Powermat and Starbucks are moving customers beyond "sticking two pieces of metal into a hole in the wall" by creating "something invisible and part of the furniture in the most literal sense of the word."
The partnership with Duracell Powermat—a joint venture between Procter & Gamble's Duracell brand and Powermat Technologies—and Starbucks “is transforming the way consumers get power to their phones, in much the same way it made WiFi a standard amenity in public places,” said Stassi Anastassov, President of Duracell at Procter & Gamble, in a press release. “This endeavor is a critical step in Duracell’s vision to make dead battery anxiety a thing of the past.”
Over the next three years, more than 100,000 table chargers will be installed in Starbucks' 7,500 company-owned stores in the US, which follows the brand's improvement of its in-store Wi-Fi network. "Starbucks believes this is another step in staying ahead of the curve when it comes to in-store technology," Adam Brotman, chief digital officer at Starbucks, told USA Today.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on January 23, 2014 06:56 PM
Two unexpected sports stars have emerged ahead of the Feb 2. Super Bowl between the Seattle Seahawks and Denver Broncos.
Derrick Coleman, the star of Duracell's internet-to-TV ad has gained worldwide attention for his encouraging tale that chronicles his life as a deaf athlete. The heart-warming underdog story was originally intended to just run on the internet, but launched on broadcast TV on Jan. 10 following an excess of positive feedback. The ad landed on the No. 2 spot on Ad Age’s Viral Video Chart this week after garnering over nine million views.
But that was pre-game. Following the Seahawks' win over the San Francisco 49ers, another star emerged, though with a rougher entry. Fellow Seahawk Richard Sherman made the internet explode after he reportedly mouthed off to several 49ers players and then delivered an equally jarring post-game interview to reporter Erin Andrews.
Sherman caught serios heat from fans on social media who called him "selfish," "nasty," and "unsportsmanlike," among other things, (though now the tide is changing). While Sherman later apologized, marketers saw a rising star.Continue reading...