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brand news

In the News: Lance Armstrong, Facebook Ad Exchange and more

Posted by Shirley Brady on June 13, 2012 06:14 PM

Brands to Watch

Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.

Facebook prepares to launch real-time bidding for ads.

Skype starts interrupting video chats with advertising.

AIG is ready to use its own name again.

Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.

Duran Duran announce first digital premiere on Facebook.

Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...

celebrity brandmatch

Celebranding: Keira, Katie and Kate

Posted by Shirley Brady on March 21, 2011 06:15 PM

Following an online teaser campaign, Chanel today revealed the full spot for its latest campaign featuring Keira Knightley for Coco Mademoiselle. 

Three years after the first commercial film, Knightley reprises her role as a modern-day Coco Chanel "whose mystery, daring and rebelliousness are at the heart of her charm." The 30 and 60 second spots will debut on US cable TV networks on Tuesday (March 22), while a print campaign shot by Mario Testino will debut in April. Vogue today also featured a video with the British actress discussing the campaign.

Below: Katie Holmes' latest brand endorsement, and Kate Moss mocks her past problems with the help of Dior.Continue reading...

social marketing

American Express Rewards Expand to Digital Experiences

Posted by Sheila Shayon on March 16, 2011 04:00 PM

American Express is expanding its longstanding Membership Rewards program points to serve as “Social Currency.” 

The big idea: when points are redeemed, they can be applied to a broad range of activities of a social and digital nature — as AmEx demonstrated in a unique partnership with Foursquare at South by Southwest.Continue reading...

brands under fire

Dior Marches On With Runway Apology, Kate Moss and Charlize Theron

Posted by Shirley Brady on March 4, 2011 01:00 PM

The Christian Dior autumn/winter runway collection went ahead today with a rare show: an apology by Dior CEO Sidney Toledano.

Before an audience that was lighter than usual on the celebrity front, Toledano gave a statement about the ouster of designer John Galliano, noting: "It has been deeply painful to see the Dior name associated with the disgraceful statements attributed to its designer, however brilliant he may be."Continue reading...

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