Posted by Mark J. Miller on December 18, 2012 06:01 PM
Back in October, Miami Heat guard Dwyane Wade parted ways with Michael Jordan after serving as a spokesman for his Nike-backed Jordan Brand for a number of years. Wade, who has plenty of fans in America, was moving on to conquer a new land: China.
Only a week later, Wade confirmed rumors by announcing that he had signed with Chinese sportswear company Li-Ning. And now Li-Ning is coming right back to Wade as it's signed a deal with the Miami Heat that will find the team's branded merchandise sold at the American Airlines arena (where the billboard above can currently be spotted) and its name and logo posted on in-arena signage as well as on the team’s website and its TV broadcasts.
"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners," said Eric Woolworth, president of The Heat Group's Business Operations, in a press release. "We're eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal."
Li-Ning, in the middle of a three-year overhaul, is hoping the new partnership will boost its revenue and perception. The Wall Street Journal reports that the company “will record a substantial net loss for the year … as they attempt a major turnaround.”Continue reading...
Posted by Michael Waltzer on November 21, 2012 03:36 PM
TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...
Posted by Abe Sauer on October 19, 2012 12:56 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's a potpourri of ten reads that will make you look like a keen China observer during any conversation about China.
Above, an Apple reseller in China "thinks different" when it comes to the new iPhone 5, just as Tim Cook readies two new Apple stores. And below: China Southern dogged, Shanghai Fashion Week, a hairy marketing challenge, and more.Continue reading...
Posted by Abe Sauer on October 11, 2012 10:14 AM
In China, it's been a late week whirlwind of pro basketball moves, both on and off the court. Just as news hit that NBA star Tracy McGrady had signed to play for a Chinese team — Yes, in China! — Dwayne Wade officially confirmed the rumors that he had switched sneaker affiliation from Nike to China's Li-Ning brand.
Timed to coincide with the much anticipated two games Wade's team, the Miami Heat, will play against the Los Angeles Clippers in Beijing and Shanghai this week, the Li-Ning announcement was long in the making. In fact, maybe a year in the making. Now, will Wade lead Li-Ning back to glory, and will it drag the reputations of China's brands with it?Continue reading...
Posted by Abe Sauer on October 5, 2012 11:14 AM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's a weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China. This week: Home Depot, dark side of the mooncake, Nike, H&M, branded WeChat, Chengdu Gangnam Style, brand-sponsored pole dancing, and more...Continue reading...
Posted by Dale Buss on October 4, 2012 08:53 AM
KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.
HP warns about grim outlook, sending shares to lowest level in almost a decade.
Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.
Amazon now offers loans to small businesses.
American Airlines pulls 47 jets after loose-seat debacle as image suffers.
Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...
Posted by Abe Sauer on September 14, 2012 10:07 AM
If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.
But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.
As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...
Posted by Shirley Brady on September 7, 2012 04:38 PM
With its newest campaign, "The Ex," Citi is extolling its Private Pass cardmember perks program by tapping into the buzz around the MTV Video Music Awards this week.
Debuting the first national campaign for the program during Thursday night's VMAs telecast, the goal is to associate Citi-enabled insider access with acquired cool by rubbing shoulders with more celebrities than ever before: the intimacy of attending exclusive events, such as a foodie event with chefs Giada DiLaurentiis and Daniel Boulud, or a private concert for Citi customers by VMAs performer Alicia Keys, the opportunity to play basketball with Dwyane Wade and John Calipari, or a Sunday football viewing party with John Madden.
It's also hoping, of course, to distinguish its member perks program from what American Express offers.Continue reading...