Interbrand IQ: The Best Asian Brands Issue

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In the News: Linsanity, Yahoo, Porsche and more

Posted by Dale Buss on July 6, 2012 09:01 AM

In the News

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.

Yahoo considers CEO of Hulu for top job.

Porsche tries to adjust to Volkswagen embrace.

Anheuser-Busch encourages responsible drinking.

Bausch & Lomb could go public by year-end.

Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.

Chuck E. Cheese burns long-time voice with new mascot.

Dynegy files for bankruptcy.Continue reading...

Brands to Watch: iPhone 5, Barry Bonds, LeBron and more

Posted by Shirley Brady on April 13, 2011 06:00 PM

Brands to Watch

President Obama unveils US budget plan to trim deficit, with $4 trillion in cuts over 12 years, keeping Medicare and Medicaid, and curbs on charity write-offs. The 2012 race in mind, Barack and Michelle Obama also plan to appear on Oprah's May 2nd show.

Apple's iPhone 5 said to be coming this summer, while do-not-track tool added to new Safari browser. Sony, meanwhile, lands top spot for consumer electronics in latest Harris Poll.

Barry Bonds found guilty of osbtruction of justice.

LeBron James bumps Kobe Bryant for the bestselling NBA jersey, as Bryant accused of anti-gay slur.

BP cleanup funds come under scrutiny.Continue reading...

brand news

In the News: ING, NPR, Adidas and more

Posted by Dale Buss on March 9, 2011 09:00 AM

In the News

AARP sues over reverse mortgages. 

Adidas opens women's concept store in Seoul.

Asahi hits roadblock in Australia push.

BMW to expand lineups of EVs and hybrids.

Daimler and Rolls-Royce launch bid for Tognum.

Dynegy faces Chapter 11.Continue reading...

brand news

In the News: Blockbuster, Knicks, Chick-fil-A and more

Posted by Dale Buss on February 22, 2011 09:00 AM

Branding News

Alibaba CEO resigns in the wake of fraud on his watch.  

Blockbuster receives $290 million initial takeover bid.

Carmelo Anthony is joining the New York Knicks.

Chick-fil-A gains momentum. 

Diageo gambles on acquisition in Turkey.

Dynegy sees top officers and directors depart over Icahn bid.Continue reading...

brand news

In the News: Mark Zuckerberg, PepsiCo, Yahoo and more

Posted by Dale Buss on December 15, 2010 09:00 AM

In the News

Best Buy says its sales are suffering as shoppers chase deals.

Chrysler teases new 300 model online.

Dynegy sold to Carl Icahn for $665 million.

Facebook called best place to work as CEO Mark Zuckerberg named TIME's person of the year.

Fiat actions raise doubts about Alfa-Romeo.

Gmail enables email delegation.Continue reading...

that's all, folks

Unlucky Enron Brand Collapses Again

Posted by Barry Silverstein on May 5, 2010 10:05 AM

Enron will be remembered as one of the most colossal brand failures in American business.

The high-flying energy company built on a house of cards was scandalized and collapsed in 2001. It set off a chain reaction that led to the revelation of corporate malfeasance in the same time period involving such substantial companies as Arthur Andersen, Dynegy, Halliburton, Tyco, and Worldcom.

Now Enron has collapsed again, this time on Broadway. The much-publicized play, based on Enron's rise and fall, opened in London (above) to mixed reviews and was unable to sustain any kind of traction when it opened in New York last week. It will end its run this Sunday.

Ironically, Enron had just garnered four Tony nominations, but not for Best Play. By the time it closes, the extravagant production will have run just twelve days.Continue reading...

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