brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

fashion therapy

Volkswagen, Aquafina Woo Fashionistas This Awards Season

Posted by Mark J. Miller on January 11, 2013 11:12 AM

It’s getting harder and harder to get television viewers to actually sit and watch commercials, which means product placement continues to rise as a means to show consumers just how great a product is.

TV will be filled with awards shows for the next few months, live events often attract high tune-in, sprinkled with tune-out during commercial breaks. 

PepsiCo's Aquafina brand is partnering with fashion TV powerhouse Project Runway (which jumped from Bravo to Lifetime TV in 2009) with a contest inviting aspiring designers to submit their designs for a chance to attend the season 11 finale at the Fall 2013 Mercedes-Benz Fashion Week in New York next month.

According to the press release, "Narrowed down from the pool of design submissions gathered over the past month, the four designers who receive the most votes will compete in a one-hour, live design competition in New York City on February 6, 2013. The grand prize winner will receive $5,000, Aquafina for a year and recognition among the esteemed Project Runway and fashion communities."Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

celebrity brandmatch

Kim Kardashian Suing Old Navy for Fauxdashian?

Posted by Shirley Brady on July 20, 2011 12:30 PM

Do you think model/singer Melissa Molinaro looks like Kim Kardashian in the Old Navy spot above? And who cares? Apparently Kardashian does, enough to sue Old Navy, according to TMZ. The gossip site claims:

We're told Kim is especially furious that Old Navy has been tweeting to her page about the look-alike -- in an effort to gain even more publicity. One of those tweets read, "@CBSNEWS reports that Old Navy's Super CUTE star looks like @kimkardashian. #LOL. What do you think?" We're told Kim believes the copycat campaign has damaged her wallet somewhere in the range of $15 to $20 million.

The spot debuted in February and quickly drew comparisons to Kardashian. A month later, Molinaro — a Canadian-born aspiring entertainer who appeared on MTV's Making the Band — addressed accusations that the brand was looking to kash in by hiring her as a Kardashian Klone in an interview (watch below) with E! Online, which also called her "Kim Fauxdashian."Continue reading...

celebrity brandcasting

Is a Kardashian by Any Other Name Still a Kardashian?

Posted by Mark J. Miller on June 2, 2011 02:00 PM

Kim Kardashian is getting married — and it’s causing a minor rift with her mother. Not because Ma doesn’t like the fellow, New Jersey Nets forward Kris Humphries. And it’s not because of the wedding preparations for the reality TV star’s big summer event. No, it’s because 30-year-old Kim Kardashian plans to lose her last name, the golden family brand, and become Kim Humphries.

“I don’t think she should take his name and be Kim Humphries,” her mom, the 55-year-old Kris Jenner, reportedly said. “I think she needs to be Kim Kardashian because she’s worked so hard to get where she is.”

Of course Jenner ditched the last name of Kardashian, too, when she married Olympic legend Bruce Jenner. But her daughters — the K-named trio that is Kim, Khloe, and Kourtney — have made their names household ones since Keeping Up With The Kardashians debuted on the E! Network back in October of 2007.Continue reading...

red carpet

Oscars Watch: Why Dior Must Handle Natalie Portman's Ad With Care

Posted by Shirley Brady on February 27, 2011 06:45 PM

According to commercial rules by the Academy of Motion Pictures Arts and Sciences, this TV commercial for Miss Dior Chérie perfume, directed by Sofia Coppola and starring nominee Natalie Portman, can't air during the Oscars telecast near the Best Actress category.

It's fine during the red carpet pre-show broadcasts, where it has already aired during E!'s red carpet coverage — where Portman was spotted wearing Rodarte in a nod to the Mulleavy sisters' costume designs for her Black Swan outfits, which were snubbed in the Best Costume category. They are, however, on display nearby at the Los Angeles Museum of Contemporary Art.

brand extensions

E!'s Live From The Red Carpet Soon Live From The Shelf

Posted by Abe Sauer on February 18, 2011 04:30 PM

One wonders what the host of E! Network's show Fashion Police has to say about the announcement that the name of another E! show, Live From the Red Carpet, will be licensed to a line of merchandise.Continue reading...

brand news

Brands to Watch: AT&T, eBay, NBC and more

Posted by Caroline Smith on January 5, 2011 05:00 PM

Brands to WatchAT&T jumps into 4G.

Barnes & Noble launches Nook kids iPad app.

Chanel names actress Blake Lively as its global ambassador.

Chrysler Town & Country leads the way as the top-selling minivan in 2010 in the United States.

E! gives Khloe Kardashian and Lamar Odom their own show.

eBay rang up $2 billion in mobile sales last year.Continue reading...

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