Comcast's E! Entertainment channel has overhauled its website, on Monday revealing an online brand refresh to better showcase the site's content and ads.

Debuting a refreshed visual branding system and new slogan, “Pop of culture,” the website now features a “liquid” publishing and advertising platform, changing dynamically to reflect the brand as the go-to destination for all things pop culture, according to the New York Times.

“We need a site that can present all the content we have,” commented John Najarian, EVP and GM for digital media and business development at E!, one of the cable TV networks owned by Comcast's NBCUniversal arm, to the Times. “And our second goal is, How do we make the advertiser feel more special?”Continue reading...

It's not enough to for a brand to know what its consumer wants, it also must know how to reach that consumer to communicate what the brand has that the consumer wants. What good is a brand that nobody knows about?

That's why the Suddenly Fem brand is releasing its first US national commercial on major cable networks to reach its target consumer, crossdressers. But it may be working at cross-purposes.Continue reading...