Interbrand IQ: The Best Asian Brands Issue

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In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

best global brands

Can Fallen Giant UBS Restore Trust By Reviving Paine Webber?

Posted by Stephanie Startz on September 18, 2009 12:30 PM

While 2009 was rough for many brands, none lost more ground in Interbrand's Best Global Brands study this year than UBS, down 50% in Brand Value, an index that factors in brand revenue, brand earnings, and a measure of brand strength. (To be fair, Citigroup's decline of 49% is about as steep.)

So, should UBS drop its name and revive "Paine Webber"? Has "UBS" become the ValuJet of finance?

CNBC's Charlie Gasparino and The Business Insider's John Carney both expect the beleaguered Swiss bank to rebrand. Each has suggested that if former Merrill Lynch brokerage chief Robert McCann convinces a court to let him break his non-compete agreement with former employer Bank of America to head UBS's brokerage unit, he will rename it Paine Webber, the retired name of the stock brokerage and asset management firm UBS aquired in 2000. Initially, the merged conglomerate was called "UBS PaineWebber"; in 2003 "Paine Webber" was dropped in place of "UBS Wealth Management USA." Continue reading...

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