brand evolution

eHarmony Elevates the Job Search with Employee Matchmaking Service

Posted by Mark J. Miller on August 4, 2014 03:29 PM

While people may generally stop looking at dating sites once they've found their life partner, the search for the perfect job never seems to end. Enter eHarmony. The dating site has announced that it's going to use its matchmaking prowess to foster professional connections, and more importantly, find you the right job.

The Elevated Careers by eHarmony service will launch in December and will work to match up potential employees with businesses. “The goal will be to help people get a job where they really belong,” says the company’s founder and CEO Neil Clark Warren, according to Marketwatch. Employees at the company have been working on the project for three years. 

In a romantic relationship, eHarmony says there are 29 Dimensions of Compatibility, but it remains unclear what similar set of criteria the site will have for the employee/employer relationship. If companies can find better-suited employees, the theory goes, perhaps there will be less turnover, the key motivation behind the new business venture. 

If the dating service can find nearly the same success in the job market as it has in the love department, it may be on to something. The brand says its services are responsible for 600,000 marriages since 2000, of which only 3.8 percent have divorced.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

brand news

In the News: Black Friday, Apple, Sony, AOL & more

Posted by Dale Buss on November 3, 2011 08:54 AM

In the News

Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.

Apple acknowledges iPhone battery problem.

Sony predicts $1-billion loss.

AOL posts loss despite ad gains.

Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.

Ford launches licensed-products website.

GlaxoSmithKline settles with U.S. over investigations.Continue reading...

auto motive

Honda's Back, with "Good Reasons" to Buy (and Patrick Warburton)

Posted by Dale Buss on September 15, 2011 05:35 PM

Now that Honda finally has begun to overcome its acute supply shortages — worst in the industry — from the aftermath of the Japanese earthquake, it's time for the brand to try to start selling vehicles again. And in a US auto market that increasingly will become squeezed between softening sales and rising inventories of small vehicles across the board, it's probably a smart idea that as Honda "returns" to the market, it returns to its roots.

In its just-launched, comprehensive new marketing campaign, Honda lays out the "Good Reasons" to buy a new Honda, highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, exceptional resale value and other attributes. Honda's schtick has always been that it is a straightforward brand with sensible vehicles, not flashy ones, for practical people. It built its chops over the years for those advantages, as well as its fuel economy and quality levels, rather than for styling sizzle.

The TV, print and online campaign features a self-assured Patrick Warburton (of Family Guy and Seinfeld fame) espousing the "truth" about car buying and advertising in over-the-top discussions ranging from legal disclaimers to whether sex can help sell cars.Continue reading...

brand news

In the News: P&G Goes on Offensive + more

Posted by Dale Buss on August 19, 2010 09:00 AM

Procter & Gamble CEO Robert McDonald tells the Wall Street Journal about his two main ambitions: "To win back ground lost as frugal shoppers have opted for cheaper alternatives to P&G's goods, and to conquer countries now dominated by rivals like Unilever and Colgate-Palmolive."

Starbucks is shifting strategy; CEO Howard Schultz wants to use its coffee shops as a testing ground to get more products into grocery stores.

Cisco and Microsoft reportedly join talks on Internet traffic that have intensified since net neutrality proposal by Google and Verizon.

Facebook raises questions about its logo for new Facebook Places, which invokes (as TechCrunch notices) Foursquare.Continue reading...

in the spotlight

Matchmaker, Matchmaker: eHarmony Turns 10

Posted by Shirley Brady on August 16, 2010 05:00 PM

Visitors to New York's Times Square will find, as the old song goes, that love is all around. In honor of its 10th anniversary today, eHarmony, the fourth most popular Internet dating site in the U.S., is splashing its brand (and success stories: namely, the couples who met on its site) on a giant billboard and pedicabs.

The heart of its "Love Begins Here" campaign: a pair of spots directed by Academy Award-winning filmmaker Errol Morris. "What If?", above, features real couples who met on the website. Another, "If It's Love" (watch after the jump), features the Squeeze tune and the tagline, "You can dream about it, or you can go get it."Continue reading...

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close of business

Around The Web: Open Your Wallets

Posted by Sara Zucker on January 27, 2010 06:38 PM

eHarmony settles its same-sex lawsuit for $2 million, admits no wrong-doing. [Reuters]

Netflix's side project, Roku, hopes to raise $30 million in private funding. [Bloomberg]

King Kong ride rejoins Universal Studies in 3-D. [LA Times]

Converse, Nascar, Carhartt, and PepsiCo team up for the Midem music conference. [Adweek]

iPad hype boosts apple stock by 2.9% pre-announcement. [Detroit Free Press]

branded media

Can Glamour And GQ's Brands Support A Dating Site?

Posted by Peter Feld on October 9, 2009 03:33 PM

What goes around comes around: In the '90s, Conde Nast's Internet branch CondeNet shut down the thriving dating and personals service it ran through its Swoon website, ceding the lucrative space to Match, Nerve and eHarmony.

Now the company (facing a brutal round of closures, layoffs and cutbacks) has decided to try again, with trulymadlydating.com, aimed at matching women who read Glamour with GQ's male audience. Gawker's sleuths note the site appears aimed at the British market and is operated by The Dating Lab.

Conde Nast (my former employer, I need to note) moved quickly onto the Internet in the mid-90s, though it was slow to evolve online for a while thereafter. Swoon was their early attempt to take content from print magazines like Glamour, Self, and Mademoiselle and package it under new stand-alone web brands. Swoon, focused on relationship content, and Phys, which was about health and fitness, are long gone, but Conde Nast's approach of separate web brands continues with Style.com (fashion content from Vogue and W), Epicurious for food and Concierge for travel.Continue reading...

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