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Elle UK Rebrands Feminism for the Modern Woman

Posted by Sheila Shayon on October 1, 2013 11:52 AM

What does it mean to be a feminist today? Elle magazine’s 'Rebranding Feminism' project examines that query—specifically focusing on key issues like pay gaps, stereotypes and the fact that many young women today do not identify with the concept at all.

For their November issue, Elle UK paired three feminist groups with three advertising agencies in the UK (who donated their time to the project) to re-brand the concept. Mother teamed up with newly-launched Feminist Times on a website, 'Make Them Pay,' challenging gender pay inequality.

“British women earn on average 15 percent less than their male colleagues, a gap which is unlikely to close until 2057," according to Elle. The website collaboration encourages women to ask their male counterparts what they make—especially if they perform the same job.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

brand embeds

Spotify Web-Ubiquitous (Account Required)

Posted by Sheila Shayon on April 11, 2012 04:07 PM

Spotify, the free music sharing service that has gone viral over Facebook, just launched an embeddable Play Button so that any Spotify music can live on any website.

"Today we’re giving every blogger and web editor the ability to light up the internet with music. Adding a personalized soundtrack to your website or blog has never been this easy,” wrote chief product officer Gustav Söderström. “You want to give your fans access to any song, album or playlist of your choosing and in its entirety, while ensuring people stay glued to your site. The Spotify Play Button does all of this for free, while making sure artists get paid for every play."

In a strategy similar to what they did on Facebook, moving from mobile to stereo to social, jockeying for position as "the operating system for music" on all digital platforms, Spotify has now pushed its client web-ubiquitous.

“In many ways, the Spotify Play Button is akin to Facebook’s 'Like' button. It’s a way of integrating service across the greater web, while also offering users additional value," writes Mashable's Christina Warren. "This all brings Spotify one step closer to becoming the online hub for music.” Continue reading...

brand news

In the News: Nokia, AOL, Ben & Jerry's, and more

Posted by Shirley Brady on June 21, 2011 09:00 AM

In the News

AOL considers paid content.

Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.

Bloomberg pushes for a wider TV audience.

Cadbury's Naomi Campbell ad ruled not racist.

Cartier joins BurberryLouis Vuitton and other luxury brands by launching Youku video channel in China.

Cisco turnaround takes longer than expected.

Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...

brand news

In the News: BP, BA, Myspace and more

Posted by Dale Buss on March 29, 2011 09:00 AM

In the News

BP reviewed by US prosecutors for potential manslaughter charges.

British Airways cable crew vote for new round of strikes.

News Corp. and Vevo are in talks about the future of Myspace.

AT&T/T-Mobile merger "hurdle must be high," writes the New York Times in an op-ed.

Eminem lawsuit could change how digital revenues get shared with artists.

Grameen Bank head Muhammad Yunus fights move to get him to step down.Continue reading...

brand news

Brands to Watch: Apple, Old Spice, Yelp and more

Posted by Shirley Brady on February 16, 2011 06:00 PM

Brands to Watch

Apple is #1 on Fast Company's list of 50 most innovative companies.

Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.

Archie Comics go digital with Graphic.ly.

CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.

Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...

brand news

In the News: Egypt, NFL, Obamacare and more

Posted by Shirley Brady on January 31, 2011 06:15 PM

Brands to Watch

NBC Nightly News with Brian Williams broadcasts live from Cairo today, as Egyptian military vows no firing on protesters. Oil and gas industry observers are watching closely; and Wael Ghonim, Google's head of marketing for EMEA is missing in Egypt. YouTube is also streaming Al Jazeera's English feed, while Google has teamed up with Twitter to enable speak-to-tweet service in Egypt.

NFL commissioner and players' union head meet for latest round of contract negotiations.

US federal judge tosses out President Obama's healthcare reform legislation (aka Obamacare) as unconstitutional.

US airlines brace for monster snowstorm.

Boeing said to have received improper subsidies, in WTO ruling.Continue reading...

social media

Social Media Watch: Election Predictions, Privacy Fears, FB2B Marketing

Posted by Sheila Shayon on November 3, 2010 01:00 PM

Facebook user-connection view raises concerns of enabling stalking, while Facebook and Zynga also raise fears of transmitting users' Facebook IDs via referrer headers enabling identification by advertisers. Facebook's "unlike" button also concerns brand marketers. The rumor mill is also churning ahead of today's Facebook Mobile announcement.

Facebook and Twitter proved reliable indicators of yesterday's U.S. midterm elections.

Amazon launches gift cards on Facebook.

Doyenz tests B2B Facebook marketing with QR codes.

EA's social games will run on Facebook Credits.

Elle tips cap to Bizzy and PassportStyle as social sites with major fashion cred.Continue reading...

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