going green

Green Brands: "Not an impossible dream" in China

Posted by Shirley Brady on August 3, 2011 02:30 PM

"Green is not only a commitment, but the responsibility of all enterprises. The public in China already have had this awareness in mind and started the green practices by various innovative means. GDP does not simply mean burning. Energy utilization can be greener and more conservative. Going green is not an impossible dream, but what we are actually doing now. The fulfillment of all the missions requires our innovation and time."

— Zhang Xudong, Brand Director of ENN Group, discusses green innovation in China for Interbrand's Best Global Green Brands report

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