Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
Posted by Mark J. Miller on May 10, 2013 02:40 PM
Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?
But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.
The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...
Posted by Dale Buss on May 10, 2013 09:20 AM
YouTube launches paid channels after rumors swirled earlier this week about subscription partners.
ESPN may subsidize wireless-data plans.
JPMorgan Chase is sued by California over credit-card cases.
AT&T returns to chatty kids for Mother's Day ads.
Amazon is reportedly developing a smartphone with 3-D screen.
Caterpillar and union suspend talks.
Chrysler faces uphill climb for Jeep in China.
Costco now offers travel packages to members.
Dell may see rival bid by Carl Icahn group.
Delta sees new terminal as symbol of air-travel makeover.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on April 30, 2013 09:15 AM
ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
sports in the spotlight
Posted by Mark J. Miller on April 29, 2013 03:36 PM
Starting last Thursday, bigwigs from the NFL’s 32 teams gathered at New York’s Radio City Music Hall to select young players in the hopes that they would become the next John Elway, Gale Sayers, or O.J. Simpson. (Well, OK, maybe not O.J.)
Since 1980, the Draft has been televised and it audience has grown exponentially, with an expected viewership of 50 million for this past weekend's broadcast, Ad Age reports. With that kind of captive audience, sponsorships and advertisers have grown as well. There were 19 official sponsors of the event this year, up from 16 last year. The list included Anheuser-Busch, Nike, Verizon, Pepsi, GMC, Visa, EA Sports, Under Armour, Gatorade and Castrol. It's no doubt that the big names spent more than the $15 million spent across ESPN and the NFL Network last year and the $11.9 million spent the year before.
"To the credit of the NFL, it's the most robust league," Ernest Lupinacci, founder of branding consultancy Ernest Industries, told Ad Age. "They announced the [2013 regular season] schedule and people went crazy. It was as if they let us know they were bringing the McRib sandwich back."Continue reading...
Posted by Sheila Shayon on April 8, 2013 06:37 PM
Pepsi took YouTube by storm last month according to Google’s YouTube Ads leaderboard. The brand is benefitting from its latest viral branded content hit "Test Drive", which has over 33 million views.
The video, which is the brand's second attempt on a spoof video, garnered more plays than any of 2012's leaderboard ads, earning 13 million more views than 2012's top performer, Nike's "My Time Is Now."
Samsung made the chart twice in March with its Galaxy S4 launch, while newcomers EA Sports, Adidas, ConAgra, ESPN, Doritos and the Anti-Defamation League’s "Imagine a World Without Hate" video, (the first non-profit to be so feted) all made it as well.Continue reading...