ESPN 3D Launches for World Cup

ESPN launches its 3D channel tomorrow, in time for the 2010 FIFA World Cup kick-off game with Mexico vs. South Africa. At launch ESPN 3D will be available to more than 40 million U.S. homes via Comcast, DirecTV and AT&T's U-verse service.

ESPN's Pardon the Interruption debated the merits of ESPN in 3D vs. HD (above) after it was announced at CES in January. 

Launch advertisers, including Disney's Pixar, P&G's Gillette, and Sony's new 3DTV, will promote their brands in commercials that will run during the World Cup coverage. Naturally, ESPN hopes the channel will spur more marketers to think in three dimensions.Continue reading...