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brand survivors

Reebok Relaunching EasyTone Shoes After Settling FTC Suit

Posted by Mark J. Miller on December 21, 2011 02:07 PM

Reebok got itself into a heap of trouble with the Federal Trade Commission when it put out an ad campaign that claimed that the design of its EasyTone and RunTone shoes help give anyone who wears them better muscle tone than anyone who wears other shoes.

The company had such noted muscle-tone experts as Kim Kardashian spreading the news of its effects. Back in 2009, the kontroversial starlet blogged her love for the product, the Daily Mail reports

“You guys wouldn’t believe it, these shoes have a ball (kind of like that big balance ball you use to do sit ups on) on the bottom of the shoes!” Kardashian wrote. “So basically it works your leg and butt muscles as you simply walk!”Continue reading...

brands under fire

Skechers Lobbied to Drop Shape Ups for Girls

Posted by Shirley Brady on May 11, 2011 03:00 PM

Abercrombie and Fitch got into hot water with its push-up bikini top aimed at girls. Walmart's tween makeup line raised a few parental eyebrows. Now it's Skechers turn in the hot seat.

The brand's Shape Ups for Girls commercial (above) has been out since September, but it's still raising hackles among parents and others who don't feel "slimming" shoes should be targeted at girls.Continue reading...

celebrity brandmatch

Sidney Crosby Gets Kicks Out Of Olympic Fame

Posted by Sheila Shayon on April 6, 2010 10:19 AM

Sidney Crosby is making his first big advertising appearance since he helped win the gold medal for Canada in hockey at the Winter Olympics.

Crosby played an integral role in Canada’s successful run for the Olympic gold medal in hockey. The exposure paved the way for his foray into television commercials and the latest series from Reebok, which features a variety of sports stars. Already featured is football star Chad Ochocinco, and upcoming spots include hockey star, Alex Ovechkin and racecar driver, Lewis Hamilton.Continue reading...

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