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brand news

In the News: Toyota, Bing, Sony and more

Posted by Dale Buss on September 17, 2013 09:35 AM

In the News

Toyota mourns death of Eiji Toyoda, who turned company into an export giant.

Bing releases new logo and design overhaul. 

Sony will reportedly launch a dongle device, the Smart Stick, to compete against Google's Chromecast

Bentley says its ultra-luxury SUV will create a new segment.

Chevrolet offers limited-run new colors on small cars.

Ford hits two million EcoBoost engines.

Green Giant goes “X-rated” in web videos.Continue reading...

green shoots

Auto Brands Dominate Global Green Initiatives, New Report Says

Posted by Dale Buss on June 12, 2013 01:51 PM

No industry is in the environmental spotlight like autos. It transformed the globe and remains the most impactful on the planet and on humanity.

That's why it's especially encouraging to see car companies stepping up around the world to the sustainability challenge, certainly in how they're approaching the environmental impact of their vehicles but also in a myriad other ways including engineering and design, manufacturing practices, future-product planning and even marketing.

In fact, auto makers hold four of the top five spots in Interbrand's Best Global Green Brands 2013 report: No. 1 Toyota, No. 2 Ford, No. 3 Honda, and No. 5 Nissan.Continue reading...

Ford Launches New Campaign in Europe as It Plans to Shutter Aussie Output

Posted by Dale Buss on May 23, 2013 04:28 PM

The picture for Ford and other automakers in the US market continues to look pretty good, but Europe remains a very challenging market. So Ford is launching a major new European advertising campaign this weekend tied to the "Super Bowl" of the continent's favorite sport, soccer.

Ford of Europe is leveraging the hugely popular 2013 UEFA Champions League Final football match on Saturday to begin a new effort—one of the biggest so far under its worldwide "Go Further" positioning unveiled last year—that emphasizes technologies available across all or much of Ford's product lineup rather than focusing, as usual, on individual nameplates.

A TV audience of 150 million people across Europe is expected for the finals at London's Wembley stadium, where perimeter boards at the game also will direct viewers to a new website that includes entertaining videos and information about the featured technologies.Continue reading...


Ford's EcoBoost Brand Threatened by More Performance Problems, Complaints

Posted by Dale Buss on May 17, 2013 07:30 PM

Ford is facing a lawsuit that threatens to tarnish the carefully nurtured image of its EcoBoost engines as a way to get big improvements in fuel efficiency without giving up driving performance.

Some Ford owners in Ohio alleged in a suit filed in federal court in Columbus that Ford vehicles containing the 3.5-liter, V6 EcoBoost engine are "subject to sudden shuddering, shaking, rapid loss of power, and inappropriate transition to limp mode." The allegations echo complaints that Ford addressed last year in a non-public bulletin to dealers and by making changes on its engine assembly line.

At the same time, there are more reports from reviewers who maintain that EcoBoost engines don't deliver their promised fuel efficiency in real-world driving performance.Continue reading...

brand news

In the News: Dell, Dow Chemical, Google and more

Posted by Dale Buss on May 17, 2013 09:16 AM

In the News

Dell reports 79 percent drop in profit as takeover battle continues.

Dow Chemical is ordered to pay $1.2 billion in price-fixing case.

Google Glass expands apps and integrates Facebook and Twitter.

Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.

Audi shifts to high-performance models to propel sales.

BlackBerry regains lost market share in Canada.

Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...

start your engines

GM Tweaks Ford EcoBoost With News On Mileage of New Chevy, GMC Pickups

Posted by Dale Buss on April 1, 2013 03:02 PM

No part of the automotive business is more important than the pickup-truck segment, where the biggest profits are made by each of Detroit's Big Three automakers. It's also a crucial time for pickup-truck sales because they're the vehicle of choice for the construction contractors who are finally benefiting from a significant bounceback in the U.S. housing market.

But there was another reason that General Motors made a big deal on Monday of the announcement of first mileage specifications for versions of the new Chevrolet Silverado and GMC Sierra pickups that are due out this spring: It gave GM a chance to tweak arch-rival Ford on the issue of fuel economy, which is increasingly important to American truck buyers.

GM said that the Silverado and Sierra version that is expected to be by far the most popular configuration—a crew-cab truck with an 5.3-liter EcoTec3, eight-cylinder engine—will offer better mileage than directly competitive V8 models and will even barely beat out a version of the 2013 Ford F-150 pickup with a six-cylinder EcoBoost engine.Continue reading...


Ford's New Ad Campaign Proclaims EcoBoost to be 'And Not Or'

Posted by Dale Buss on March 27, 2013 10:29 AM

Ford is planning an expansive new brand advertising campaign beginning next month, but with a twist—at least for Ford. The new initiative will begin with traditional TV and print treatments and only then segue into an extensive social media and digital phase. Lately, Ford has gotten a reputation for doing just the opposite.

But the main point of this effort, which Ford is calling its "And Not Or" campaign, is to highlight the fact that buyers can have great fuel economy with Ford's EcoBoost engines as well as other important attributes of Ford vehicles including roominess, styling and performance.

"We're going to communicate good fuel ecomomy, but we're the brand that gives you 'and' as well—for example, fuel economy with functionality," Scott Kelly, Ford's marketing-communications manager, told brandchannel. "It's a unique proposition. Our brand promise is that we 'Go Further.' With this, we're trying to underscore that we are the brand that goes further."Continue reading...

brand news

In the News: Nike, Volkswagen, Google and more

Posted by Dale Buss on February 22, 2013 08:58 AM

In the NewsNike quickly backs away from Oscar Pistorius.

Volkswagen putting plug-in hybrid into production.

Google unveils touch-screen laptop.

Apple sees hedge-fund manager press his case against it.

Avon weighs exits from more countries.

Billabong posts record loss.

Boeing CEO stays in background to work on Dreamliner problem.

Citigroup toughens rules for executive bonuses.

Facebook COO bombs glass ceiling with new book.Continue reading...

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