Sonic Branding: NYC's High Line

LVMH Moet Hennessy Louis Vuitton is sponsoring a first of its kind concert performance tomorrow (Dec. 3rd) at Carnegie Hall in New York — an ode to the city's elevated train track, the High Line, which opened to great acclaim last year. 

Ryan Francis, a gifted young Juilliard grad from Brooklyn, will premiere The High Line, his winning composition in a prize sponsored by LVMH and the American Composer's Orchestra to create a Greener New York City-inspired sonic branding for the park. If Gershwin's Rhapsody in Blue defined Manhattan (the place and Woody Allen movie) of old, then think of this as a modern-day Rhapsody in Green.

How did Francis create the aural experience and evoke the audio essence of the High Line experience?Continue reading...