games people play

Product Placement: Edge Shaving Cream Gets Into...Video Games?

Posted by Mark J. Miller on November 7, 2014 10:21 AM

Video game enthusiasts may not be known for their grooming skills, but that hasn’t stopped Edge Shave Gel from cutting a deal with the makers of the popular game Assassin’s Creed.

With the Nov. 11 release of the game's latest version, players will now have the chance to unlock in-game content with codes found on limited-edition cans of Edge, according to a release from Edge parent company Energizer Holdings.Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM


Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

brand vs. brand

Old Spice Clones: The Man Your Brand Shouldn't Sell Like

Posted by Michael Waltzer on May 4, 2011 05:00 PM

When it comes to advertising manly products, there seem to be limited approaches to take. Axe (or Lynx, in certain markets) uses sex appeal, as with its falling angels campaign. Gillette likes to get straight to the point with athletes, at least one with a few tricks up his sleeve.

But if they're trying to be funny, they'll be held up to the Isaiah Mustafa Old Spice commercials. But what happens when you run out of manly ideas for your manly products? The temptation is to pay homage to the masterful Mustafa character.

We understand, Old Spice wannabes, but we're begging you — knock it off with the knock-offs.Continue reading...

brand news

In the News: Starbucks, Synthes, Coach and more

Posted by Dale Buss on April 27, 2011 09:00 AM

In the News

Air Canada launches new regional brand to replace Jazz.

Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."

Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.

Barclay's posts disappointing results.

BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.

Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...

brand news

In the News: AOL/Yahoo, Hyundai, Stonyfield

Posted by Dale Buss on October 14, 2010 09:00 AM

In the News

AOL and several private-equity firms are exploring making an offer to buy Yahoo, according to the Wall Street Journal, "devising a bold plan to marry two big Internet brands facing steep challenges." (The New York Times' take: not so fast.) Yahoo's shares soared this morning on the report.

Audi Q5, Cadillac SRX, Volvo XC60 and other "less sexy models" propel U.S. luxury auto sales.

Burberry sales rise, fueled by Asia.

BYD gets a setback in plant construction from the Chinese government.

Corona Light aims to be “most liked” brew on social media.

Edge shave gel launches “anti-irritation” campaign via Twitter.Continue reading...


Edge Taps Funny or Die for Brand Humor

Posted by Sheila Shayon on July 28, 2010 11:30 AM

Edge gel hopes to make its brand stand out by looking at the lighter side of shaving.

In partnership with humor website Funny or Die and comedian John Caparulo, Edge is soliciting user-created videos on what irrititates men most; just tape and upload a gripe (the funnier, the better) on Edge's website for a chance to win a trip to Las Vegas for four. It's also luring them back with $500 weekly drawings.

The brand's digital outreach is being promoted on websites for The Onion, Sports Illustrated and Men’s Health with the tagline ("Comic relief for life's annoying situations") and a clean-cut message: Edge helps prevent shaving irritation amidst life’s everyday general irritations.Continue reading...

brand news

In the News: Brand BP, Apple Pried Open, and more

Posted by Dale Buss on July 27, 2010 09:00 AM

Interbrand CEO Jez Frampton addressed today's BP developments from a branding perspective with Bloomberg TV, which also spoke to BP chairman Carl-Henric Svanberg about the company's outlook. In non-BP brand news this morning:

Apple's latest challenge: a federal ruling supporting opening to apps and permitting “jailbreaking” of its devices.

Citigroup discloses a security flaw in its mobile-banking application for the iPhone – and a fix.

Coca-Cola brings back British DJ Calvin Harris ad in music-related promotion.Continue reading...

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