Posted by Mark J. Miller on April 4, 2013 11:38 AM
Spaniard Ferran Adria has been considered one of the world’s top chefs for decades, but it wasn’t clear what would happen with his famed gastronomic skills once his famed restaurant elBulli closed its doors in 2011.
Now all those hungry for such information have got the scoop: Adria has founded “the nonprofit elBulli Foundation, a culinary think tank and visitor center,” which is scheduled to open in 2015, according to Bloomberg.
"We want to promote innovation using food as our channel," said Adria—who's a consultant on food innovation to PepsiCo, which calls him "the world's greatest chef" and put his face on a limited-edition Pepsi can, below—to Bloomberg.
“We have two missions," he added. "One is to keep the elBulli legacy and the knowhow and the buildings. The second is to create the creators. I hope one or two of the 30 creative people we get each year will be the next generation of leaders of the culinary revolution.”Continue reading...
Posted by Brandchannel Staff on April 27, 2010 09:01 AM
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Charlie Brown & gang now report to Joe Boxer.Continue reading...