Best Global Green Brands 2014

branded content

Branded Content Watch: Malaysia Airlines, Electrolux, GE and more

Posted by Abe Sauer on August 29, 2014 06:58 PM

This week in branded content, Malaysia Airlines makes an appeal, Heineken tries to quiet the crowd, GE makes some music and more. Check out the latest branded videos from Electrolux and Perrier after the jump.Continue reading...

brand strategy

In Smart Home Battle, Quirky, Electrolux Vie for GE's Appliance Business

Posted by Dale Buss on August 14, 2014 06:03 PM

General Electric continues to show it's serious about recasting its business around reliable B2B products like jet engines and wind turbines with news that it's talking with Swedish giant Electrolux about selling its home-appliance business. Another potential bidder, Bloomberg reports, could be a group including the Blackstone Group and Quirky, a five-year-old startup that has an ongoing product partnership with GE.

The 122-year-old GE appliance division is on the block for a second time as CEO Jeffrey Immelt focuses on industrial operations, and the division could net $2 billion in a sale. "GE is evaluating a wide range of strategic operations for our appliance business including discussions with Electrolux and other interested parties," a GE spokesman told Bloomberg. 

But while the interest of Electrolux, No. 2 in US sales of appliances and maker of brands like Frigidaire and AEG, could mean a boost in business for the brand, which has had stagnant sales in the US and Europe, the potential bid by Quirky with private-equity firms including Blackstone is much more interesting in terms of the future of the smart home.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: Yum! Brands, Amazon, Tesco and more

Posted by Dale Buss on July 21, 2014 09:08 AM

TOP STORIES

Sky News apologizes for reporter pawing through passenger belongings from flight Malaysia Airlines Flight MH17, while Singapore Airlines also apologizes for tweet about not flying in Ukraine air space and Finnair retracts statement about its use of air space there.

Yum! Brands and McDonald’s find themselves in another food-safety scandal in China.

Tesco replaces CEO as UK grocer struggles to compete with low-cost competitors. 

Amazon offers unlimited reading and audiobook service.

Dell welcomes bitcoin payments.

MORE BRAND NEWS

Alabama adopts “Sweet Home Alabama” as new slogan.

Alibaba IPO could be bonanza for scions of Chinese leaders.

Boston Celtics debut alternate retro logo for this season.

DeVry Education sees New York State investigate its marketing practices.

Electrolux brand is hit by restructuring.Continue reading...

design watch

Electrolux Innovates with Annual Design Lab Competition

Posted by Sheila Shayon on November 29, 2013 06:12 PM

Now in its 12th year, the Electrolux Design Lab charges design-oriented entrants to create sustainable solutions for the home and beyond. 

This year's competition, which opens March 1, focuses on creating healthy homes and offers a six-month paid internship and a 5,000 euro prize for winning design.

“Homes become more important as the challenges in the urban environment grow and as a result we want our homes to be the center of relaxation and peace of mind,” said Stefano Marzano, Chief Design Officer, Electrolux. “Design Lab is one way for Electrolux to build an innovation culture. In 2014 we are looking forward to receiving creative ideas on the theme Creating Healthy Homes, to help shape the future of people’s everyday lives into a positive direction and present propositions that envision healthy and sustainable lifestyles.”Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

china

Qantas, Emirates, Kmart Implicated in China Prison Labor Scandal

Posted by Abe Sauer on June 27, 2013 11:38 AM

Suggestions of connections to worker suicide may be becoming the "good" China supply chain news for brands. Or at least that may be how some brands come to look at their China supply chains as more reports of Chinese prison labor has come to smear Qantas, Emirates and British ­Airways as well as electronics maker Electrolux.

The new report follows similar allegations just two weeks ago after a letter pleading for help was found hidden inside a toy sold at Kmart. The very thought that brands now need to worry about certifying themselves "Chinese prison labor-free" is disheartening.Continue reading...

brand news

In the News: Nike, Tesla, Cooking Light and more

Posted by Alicia Ciccone on June 21, 2013 09:16 AM

In the News

Nike brand president Charlie Denson to retire.

Tesla unveils 90-second battery pack swap. 

Cooking Light Magazine rolls out food line. 

Apple wins suit against Samsung over screen effects. 

Darden Restaurants sees better quarter on expanded Olive Garden, Red Lobster menus.

Electrolux introduces vacuum that plays music

HTC hires Robert Downey Jr. for $12 million ad campaign.

Carl Icahn joins Twitter, saying 'I like it almost as much as I like Dell."

Mozilla moves ahead with cookie-blocking browser. 

Phoenix Suns debut new look for next season.Continue reading...

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