Posted by Sheila Shayon on October 17, 2014 04:04 PM
One in five Americans now owns an Internet-connected home appliance and two-thirds are willing to purchase one or more if it helps them save on utility bills and increase home security, leading to the multi-billion dollar question: who will power these burgeoning home ecosystems?
It’s been a big year for connectivity. Google purchased Nest for $3.2 billion in January, Microsoft partnered with SmartLabs’ Insteon, Apple is launching HomeKit (announced in June) and Samsung acquired SmartThings.
And then there's Quirky, the crowdsourced invention startup that launched in 2009 as a “social product development company,” which has a major ally in this race thanks to GE—although it's a relationship, as their Facebook status might say, that's "complicated" and evolving.Continue reading...
Posted by Dale Buss on September 11, 2014 09:36 AM
Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.
NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.
McDonald's tests tablet ordering and files trademark for "McBrunch."
RadioShack rescue package is in the works.
Sony reaches deal to carry Viacom TV channels on web.
MORE BRAND NEWS
Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.
Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.
Bonobos seeks to disrupt fashion retail.
Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...
Posted by Abe Sauer on August 29, 2014 06:58 PM
This week in branded content, Malaysia Airlines makes an appeal, Heineken tries to quiet the crowd, GE makes some music and more. Check out the latest branded videos from Electrolux and Perrier after the jump.Continue reading...
Posted by Dale Buss on August 14, 2014 06:03 PM
General Electric continues to show it's serious about recasting its business around reliable B2B products like jet engines and wind turbines with news that it's talking with Swedish giant Electrolux about selling its home-appliance business. Another potential bidder, Bloomberg reports, could be a group including the Blackstone Group and Quirky, a five-year-old startup that has an ongoing product partnership with GE.
The 122-year-old GE appliance division is on the block for a second time as CEO Jeffrey Immelt focuses on industrial operations, and the division could net $2 billion in a sale. "GE is evaluating a wide range of strategic operations for our appliance business including discussions with Electrolux and other interested parties," a GE spokesman told Bloomberg.
But while the interest of Electrolux, No. 2 in US sales of appliances and maker of brands like Frigidaire and AEG, could mean a boost in business for the brand, which has had stagnant sales in the US and Europe, the potential bid by Quirky with private-equity firms including Blackstone is much more interesting in terms of the future of the smart home.Continue reading...
Posted by Dale Buss on August 14, 2014 09:32 AM
AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.
Cisco plans to cut 6,000 jobs.
GE talks with Electrolux and Quirky about selling home-appliance unit.
Colgate's use of triclosan in Total sparks debate.
T-Mobile CFO calls Iliad offer "inadequate."
MORE BRAND NEWS
Applebee's teases new burgers with digital campaign.
Burger King drops "Satisfries."
Buzzfeed explains new business model.
Comcast experiments with marathoning TV shows.
Discovery sees debunking Shark Week become a cottage industry.Continue reading...
Posted by Dale Buss on July 21, 2014 09:08 AM
Sky News apologizes for reporter pawing through passenger belongings from flight Malaysia Airlines Flight MH17, while Singapore Airlines also apologizes for tweet about not flying in Ukraine air space and Finnair retracts statement about its use of air space there.
Yum! Brands and McDonald’s find themselves in another food-safety scandal in China.
Tesco replaces CEO as UK grocer struggles to compete with low-cost competitors.
Amazon offers unlimited reading and audiobook service.
Dell welcomes bitcoin payments.
MORE BRAND NEWS
Alabama adopts “Sweet Home Alabama” as new slogan.
Alibaba IPO could be bonanza for scions of Chinese leaders.
Boston Celtics debut alternate retro logo for this season.
DeVry Education sees New York State investigate its marketing practices.
Electrolux brand is hit by restructuring.Continue reading...
Posted by Sheila Shayon on November 29, 2013 06:12 PM
Now in its 12th year, the Electrolux Design Lab charges design-oriented entrants to create sustainable solutions for the home and beyond.
This year's competition, which opens March 1, focuses on creating healthy homes and offers a six-month paid internship and a 5,000 euro prize for winning design.
“Homes become more important as the challenges in the urban environment grow and as a result we want our homes to be the center of relaxation and peace of mind,” said Stefano Marzano, Chief Design Officer, Electrolux. “Design Lab is one way for Electrolux to build an innovation culture. In 2014 we are looking forward to receiving creative ideas on the theme Creating Healthy Homes, to help shape the future of people’s everyday lives into a positive direction and present propositions that envision healthy and sustainable lifestyles.”Continue reading...
Posted by Dale Buss on July 19, 2013 09:12 AM
City of Detroit files largest municipal bankruptcy in US history.
CBS warns of possible Time Warner cable blackout.
Google suffers from continued ad-price declines as search goes mobile.
Dell races to sway investors on buyout.
Dove finds new way to probe women's self-image in new campaign.
Electrolux sees higher US demand.
Fiat sees orange become most popular color of its new EV.
GM delays next Chevrolet Cruze.
Honda wagers on new Fit hybrid variants in US.
Instagram seeks to become destination for political content.Continue reading...