2014 Brandcameo Product Placement Awards

design watch

Electrolux Innovates with Annual Design Lab Competition

Posted by Sheila Shayon on November 29, 2013 06:12 PM

Now in its 12th year, the Electrolux Design Lab charges design-oriented entrants to create sustainable solutions for the home and beyond. 

This year's competition, which opens March 1, focuses on creating healthy homes and offers a six-month paid internship and a 5,000 euro prize for winning design.

“Homes become more important as the challenges in the urban environment grow and as a result we want our homes to be the center of relaxation and peace of mind,” said Stefano Marzano, Chief Design Officer, Electrolux. “Design Lab is one way for Electrolux to build an innovation culture. In 2014 we are looking forward to receiving creative ideas on the theme Creating Healthy Homes, to help shape the future of people’s everyday lives into a positive direction and present propositions that envision healthy and sustainable lifestyles.”Continue reading...

brand news

In the News: Detroit, CBS, Google and more

Posted by Dale Buss on July 19, 2013 09:12 AM

In the News

City of Detroit files largest municipal bankruptcy in US history.

CBS warns of possible Time Warner cable blackout.

Google suffers from continued ad-price declines as search goes mobile.

Dell races to sway investors on buyout.

Dove finds new way to probe women's self-image in new campaign.

Electrolux sees higher US demand.

Fiat sees orange become most popular color of its new EV.

GM delays next Chevrolet Cruze.

Honda wagers on new Fit hybrid variants in US.

Instagram seeks to become destination for political content.Continue reading...

china

Qantas, Emirates, Kmart Implicated in China Prison Labor Scandal

Posted by Abe Sauer on June 27, 2013 11:38 AM

Suggestions of connections to worker suicide may be becoming the "good" China supply chain news for brands. Or at least that may be how some brands come to look at their China supply chains as more reports of Chinese prison labor has come to smear Qantas, Emirates and British ­Airways as well as electronics maker Electrolux.

The new report follows similar allegations just two weeks ago after a letter pleading for help was found hidden inside a toy sold at Kmart. The very thought that brands now need to worry about certifying themselves "Chinese prison labor-free" is disheartening.Continue reading...

brand news

In the News: Nike, Tesla, Cooking Light and more

Posted by Alicia Ciccone on June 21, 2013 09:16 AM

In the News

Nike brand president Charlie Denson to retire.

Tesla unveils 90-second battery pack swap. 

Cooking Light Magazine rolls out food line. 

Apple wins suit against Samsung over screen effects. 

Darden Restaurants sees better quarter on expanded Olive Garden, Red Lobster menus.

Electrolux introduces vacuum that plays music

HTC hires Robert Downey Jr. for $12 million ad campaign.

Carl Icahn joins Twitter, saying 'I like it almost as much as I like Dell."

Mozilla moves ahead with cookie-blocking browser. 

Phoenix Suns debut new look for next season.Continue reading...

brand news

In the News: Lance Armstrong, Nissan, Virgin and more

Posted by Dale Buss on October 22, 2012 09:00 AM

In the News

Lance Armstrong is stripped of titles and banned from cycling for life by international body.

Nissan joins hybrid parade.

Virgin's four-star hotels are coming to NYC.

AIG CEO defends company's "free lunch" to New York mag.

American Idol sees ad rates fall.

Ancestry.com agrees to $1.6-billion takeover deal.

Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.

BP sells entire Russian stake to Rosneft.

Banana Republic plans to bring back Mad Men collection.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

brandcameo

Title Holders: Brand Names as Film Titles

Posted by Abe Sauer on February 8, 2011 12:30 PM

Films with brands in their names are a curious group. Some use the brand to tell the audience a little about what the movie is about. Other titles use brand names because those names are iconic. Others still seem to do it just for the hell of it. Above, a trailer for the latest such film, Electra Luxx — a play, of course, on Electrolux.

Below, a two decades old movie with a brand name that Electra Luxx most reminds us of. Plus, a collection of some of the greatest "name brand" movies of all time.Continue reading...

going green

Sea-Vacuation: Electrolux Reclaims Plastic from the Ocean Floor

Posted by Sheila Shayon on December 9, 2010 10:00 AM

Electrolux is hoisting itself on its own petard. A leader in the manufacture of plastic appliances is leading a charge to green up and clean up our oceans in an initiative dubbed "Vac from the Sea."

The preeminent vacuum cleaner brand is pulling out all the bottle stops to draw attention to the global need for recycled plastics to spur sustainable appliances. That's why they're now making vacuum cleaners from plastic litter on global ocean floors.Continue reading...

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