Posted by Sheila Shayon on May 26, 2010 12:44 PM
From idea to True/Slant concept
Another media brand is seeking to revitalize its DNA with blogging and social media, as Forbes confirms rumors that it's buying True/Slant.
The blog's founder, former Forbes editor, Lewis Dvorkin, will be rejoining the business media brand to "lead all editorial areas" as chief product officer.
Dvorkin says the Forbes brand "has deep meaning for audiences, journalists and marketers. The brand befits the entrepreneurial spirit that is so vital to capitalism and business creation. Working together as one team, we can propel a great and storied brand into the next stage of its media life.”
Forbes certainly needs that propulsion, and its backers at Elevation Partners (including U2's Bono) will be glad to see new energy and growth.Continue reading...