Posted by Dale Buss on April 12, 2013 09:02 AM
JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.
Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.
Apple agrees to settle suit on iPhone and iPad warranties.
Argos plans digital "store of the future" to fight Amazon.
Bibigo Korean food brand partners with Psy.
Bitcoin finds Winklevoss twins rise in digital money as crash continues.
BlackBerry looks to apps and China for growth.
Burger King CEO leaves to take top job at H.J. Heinz.
Douwe Egberts goes to JAB for $9.8 billion.
Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...
Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
Posted by Dale Buss on April 2, 2013 03:03 PM
The "new normal" for American marketing executives appears to be a resolutely sober state in which they're seeking cost cuts whether the economy is good or bad.
That's why 82 percent of marketers surveyed by the Association of National Advertisers are still pushing for cost savings and still streamlining marketing budgets despite more signs of U.S. economic recovery including a buoyant stock market and an apparent uptick in first-quarter growth. Two thirds of the 82 percent planned to reduce their marketing budgets by up to 10 percent this year, about the same level who had such plans in 2012.
"Even in better times," ANA group executive vice president Bill Duggan told brandchannel, "a large, large percentage of marketers will still check that box to say that they're looking for cost reductions in their marketing efforts."Continue reading...
Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
Posted by Abe Sauer on November 30, 2012 12:14 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's our weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.
This week: Starbucks China's holiday campaign (above) plus spicy duck subways, Toyota China becomes "China Toyota," booze ad dollars, BMW and Mercedes, dinosaurs, scandals at eBay's Xiu.com, Chinese cheese and more.Continue reading...
Posted by Shirley Brady on August 8, 2012 06:50 PM
Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.
Citi tests foreclosure rentals, steps up digital marketing.
Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.
Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.
BlackBerry-maker RIM stock jumps on Samsung rumors.
Carmen Steffens expands fashion brand from Brazil to US.
Chiquita restructuring plan calls for new CEO.
Dairy Queen promotes Orange Julius brand.
Esprit hires Zara exec as new CEO.Continue reading...
Posted by Dale Buss on September 2, 2011 08:44 AM
Bank of America is pushed by regulators on contingency plans, as more than a dozen suits against big US banks are expected to be filed in the coming days over bad mortgages.
AstraZeneca fails to beat Pfizer in match of anti-cholesterol drugs Crestor and Lipitor.
BP raid in Russia is suspended.
Baidu, China Mobile and ICBC rank among top brands in China, survey says.
Campbell's profit takes a hit on declining US soup sales.
China Telecom plans UK mobile service before London 2012 Olympics.Continue reading...
Posted by Dale Buss on March 9, 2011 09:00 AM
AARP sues over reverse mortgages.
Adidas opens women's concept store in Seoul.
Asahi hits roadblock in Australia push.
BMW to expand lineups of EVs and hybrids.
Daimler and Rolls-Royce launch bid for Tognum.
Dynegy faces Chapter 11.Continue reading...