Interbrand IQ: The Best Asian Brands Issue

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Eat, Pray, Love, Shop

Posted by Sheila Shayon on July 8, 2010 02:00 PM

Elizabeth Gilbert’s gastro-spiritual bestseller Eat, Pray Love has sold more than 7 million copies worldwide. The publishing phenomenon has led Gilbert to Oprah's couch (twice), to TED's stage, to the New York Times bestseller list (177 weeks and counting) and to being optioned by Julia Roberts the producer for a movie starring Julia Roberts the actress, which opens August 13th.

Sony, the film’s producer, wants to tap into the female market—30-50 year old women with disposable income specifically—to buy movie tickets and more EPL-branded merchandise, so it's teaming with Home Shopping Network in an unprecedented promotional partnership. HSN describes it as a "complete takeover" of the network.Continue reading...

branding together

TED's Brand Of Innovative People And Ideas

Posted by Sheila Shayon on April 9, 2010 11:32 AM

TED’s tag line is “Ideas worth spreading,” and it has been doing just that since founded by Richard Saul Wurman and Harry Marks in 1984. An annual conference event since 1990, Wurman left following the 2002 conference, and the owner/curator now is Chris Anderson, whose Sapling foundation acquired TED in 2001; he hosted his first TED in 2003. TEDTalks debuted online in 2006.

TED.com has become the ‘Who’s Who’ of technology, entertainment, and design. TEDTalks are available free on TED’s website, and on iTunes, YouTube, and most recently a free iPhone app. The archive now exceeds 600 talks viewed more than 230 million times worldwide since launch in 2006.Continue reading...

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