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Spotify Web-Ubiquitous (Account Required)

Posted by Sheila Shayon on April 11, 2012 04:07 PM

Spotify, the free music sharing service that has gone viral over Facebook, just launched an embeddable Play Button so that any Spotify music can live on any website.

"Today we’re giving every blogger and web editor the ability to light up the internet with music. Adding a personalized soundtrack to your website or blog has never been this easy,” wrote chief product officer Gustav Söderström. “You want to give your fans access to any song, album or playlist of your choosing and in its entirety, while ensuring people stay glued to your site. The Spotify Play Button does all of this for free, while making sure artists get paid for every play."

In a strategy similar to what they did on Facebook, moving from mobile to stereo to social, jockeying for position as "the operating system for music" on all digital platforms, Spotify has now pushed its client web-ubiquitous.

“In many ways, the Spotify Play Button is akin to Facebook’s 'Like' button. It’s a way of integrating service across the greater web, while also offering users additional value," writes Mashable's Christina Warren. "This all brings Spotify one step closer to becoming the online hub for music.” Continue reading...

brand news

In the News: Nokia, AOL, Ben & Jerry's, and more

Posted by Shirley Brady on June 21, 2011 09:00 AM

In the News

AOL considers paid content.

Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.

Bloomberg pushes for a wider TV audience.

Cadbury's Naomi Campbell ad ruled not racist.

Cartier joins BurberryLouis Vuitton and other luxury brands by launching Youku video channel in China.

Cisco turnaround takes longer than expected.

Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...

brand news

In the News: BP, BA, Myspace and more

Posted by Dale Buss on March 29, 2011 09:00 AM

In the News

BP reviewed by US prosecutors for potential manslaughter charges.

British Airways cable crew vote for new round of strikes.

News Corp. and Vevo are in talks about the future of Myspace.

AT&T/T-Mobile merger "hurdle must be high," writes the New York Times in an op-ed.

Eminem lawsuit could change how digital revenues get shared with artists.

Grameen Bank head Muhammad Yunus fights move to get him to step down.Continue reading...

brand news

Brands to Watch: Apple, Old Spice, Yelp and more

Posted by Shirley Brady on February 16, 2011 06:00 PM

Brands to Watch

Apple is #1 on Fast Company's list of 50 most innovative companies.

Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.

Archie Comics go digital with Graphic.ly.

CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.

Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...

brand news

In the News: Egypt, NFL, Obamacare and more

Posted by Shirley Brady on January 31, 2011 06:15 PM

Brands to Watch

NBC Nightly News with Brian Williams broadcasts live from Cairo today, as Egyptian military vows no firing on protesters. Oil and gas industry observers are watching closely; and Wael Ghonim, Google's head of marketing for EMEA is missing in Egypt. YouTube is also streaming Al Jazeera's English feed, while Google has teamed up with Twitter to enable speak-to-tweet service in Egypt.

NFL commissioner and players' union head meet for latest round of contract negotiations.

US federal judge tosses out President Obama's healthcare reform legislation (aka Obamacare) as unconstitutional.

US airlines brace for monster snowstorm.

Boeing said to have received improper subsidies, in WTO ruling.Continue reading...

social media

Social Media Watch: Election Predictions, Privacy Fears, FB2B Marketing

Posted by Sheila Shayon on November 3, 2010 01:00 PM

Facebook user-connection view raises concerns of enabling stalking, while Facebook and Zynga also raise fears of transmitting users' Facebook IDs via referrer headers enabling identification by advertisers. Facebook's "unlike" button also concerns brand marketers. The rumor mill is also churning ahead of today's Facebook Mobile announcement.

Facebook and Twitter proved reliable indicators of yesterday's U.S. midterm elections.

Amazon launches gift cards on Facebook.

Doyenz tests B2B Facebook marketing with QR codes.

EA's social games will run on Facebook Credits.

Elle tips cap to Bizzy and PassportStyle as social sites with major fashion cred.Continue reading...

getting by with a little help

Kohl's Grows with Brand Partners

Posted by Barry Silverstein on September 15, 2010 10:30 AM

What recession? If the sales being rung up at value-priced retailers like Target and Kohl's are any indication, a bad economy has been doing them good.

Kohl's recently reported that its total sales for a four-week period ending August 29 increased nearly 8% from the same period a year ago. Year to date, total sales have increased 9%. The chain's home business was particularly strong.

Following Target's strategy, Kohl's has launched exclusive partnerships and brands with a number of high-profile names. The chain carries Candies (including the exclusive Britney Spears for Candies collection, above), Chaps, Elle, Simply Vera by Vera Wang, and Rachel Ray, for example. Kohl's also has a deal with Aldo to produce an exclusive line of shoes to be available next year.Continue reading...

brand news

In the News: Wrigley Settles Eclipse Suit

Posted by Shirley Brady on July 6, 2010 06:30 PM

Wrigley settles a class action lawsuit involving Eclipse brand germ-killing claims, and promises to pay up to $10 per person, and change how it markets and labels the gum.

China’s AgBank raises $19.2 billion in IPO.Continue reading...

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