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Long Live The King: 5 Questions with the Gatekeepers of the Elvis Brand

Posted by Paula Pou on August 29, 2014 03:58 PM

Every August, thousands of Elvis Presley fans descend upon Graceland to pay their respects to the King. Elvis Week, as the annual event has become known, is a celebration of the rock and roll icon’s life, and consists of concerts, movie screenings and candle vigils. This year’s event marked the 38th anniversary of Presley’s death, and while it wasn’t a landmark anniversary, change was in the air. 

And there’s good reason: Graceland is under new management. It’s not news that the Presley family no longer has majority control over Elvis’s intellectual property or management of Graceland itself—Lisa Marie sold that in 2005. But, in late 2013, National Entertainment Collectibles Association founder Joel Weinshanker acquired the rights to operate Graceland and its related properties in partnership with the Presley family and Authentic Brands Group (ABG). As part of that same transaction, ABG bought the Elvis intellectual property and oversees licensing and merchandising for the brand.   

The duo of brand managers have helped revive the King's brand for a new generation of fans, including the introduction of an iPad tour narrated by John Stamos, a 450-room hotel that will open next fall, and a deal with Pulse Evolution to bring The King back to life with holographic performances for live shows, films and ads.  

On the heels of this year’s Elvis Week, brandchannel chatted with Weinshanker, managing partner of Graceland, and ABG’s President and CMO Nick Woodhouse to find out what else the future holds for Elvis.Continue reading...

personal brands

Under New Owner, Elvis Brand Likely to Get a Modern Day Marketing Boost

Posted by Mark J. Miller on November 27, 2013 08:19 PM

Three of the 20th century’s biggest icons all now share one manager. Authentic Brands Group, which already had Marilyn Monroe and Muhammad Ali in its stable, has bought the intellectual property of Elvis Presley, giving it a pop-culture trifecta of sorts.

Whether it will reap a huge profit from the addition of The King of Rock ‘n’ Roll remains to be seen. ABG not only bought the properties from CORE Media Group, but also is now a partner with National Entertainment Collectibles Association founder Joel Weinshanker and the Presley family to run Graceland, Elvis’s famed home, the Associated Press reports. The home itself and its furnishings are solely possessed by Elvis’s daughter, Lisa Marie Presley.

“We look forward to working with the ABG team to further promote the legacy of Elvis,” Elvis’s ex-wife, Priscilla Presley, said in a statement. “This is the opportunity the family has been envisioning to expand the Graceland experience and enhance Elvis’ image all over the world.”Continue reading...

celebrity brandmatch

Ted Nugent Promotes New 'Right to Carry' Campaign on Knife Rights

Posted by Abe Sauer on April 10, 2013 10:42 AM

Guns, sure. But what about knives? Ted Nugent is coming to the rescue of knife owner rights.

The controversial rocker has teamed with gunmaker Wilson Combat to release a special edition Nugent-signature model 1911 handgun, sales of which will benefit the Knife Rights. It's just what the doctor ordered… if by doctor, you mean people who own knives and like handguns.

With the recent highly-publicized knife attack on a Texas campus spurring both jokes and serious talk about "knife control," the Nugent partnership might be perfectly timed.Continue reading...

that's entertainment

Hologram Virtual Performances Put Dead Celebs on the Comeback Trail

Posted by Mark J. Miller on June 19, 2012 11:03 AM

Has your favorite musician died? Stick around long enough and he or she will surely make an appearance again via hologram. At the rate things are going, and for the right "appearance" fee of course, you may eventually invite your own hologram Rock ‘n’ Roll Hall of Famer to perform at your wedding or other private event.

The "virtual performance" business kicked off in April when Dr. Dre debuted a hologram of Tupac Shakur on-stage at Coachella. As Entertainment Weekly notes, that was followed by plans to resurrect Lisa “Left Eye” Lopes for live shows and the re-creation of Elvis for a concert series.

It also got the Jackson family talking about whether they should bring Michael back on the road — after all, he's already on the comeback trail with Pepsi this summer as part of its (ironically) "Live For Now" marketing campaign.Continue reading...

celebrity brandcasting

Graceland All Shook Up for 35th Anniversary of Elvis Presley's Death

Posted by Mark J. Miller on January 4, 2012 02:11 PM

The King may have left the building, but he has not left the branding. Elvis Presley would have turned 77 on Jan. 8 if he could have found a way to survive the massive amounts of lethal drugs and sandwiches he ingested in the years leading up to his death on Aug. 16, 1977 (unless, of course, he really is that guy spotted at the Hare Krishna ranch in Roswell, New Mexico, back in 2008). 

Assuming it's not, this year marks the 35th anniversary of when the King of Rock was found to be unresponsive on his bathroom floor. The world mourned his death then, but it's ready (at least, his estate is ready) to party now.

Graceland will kick off a yearlong celebration on Thursday that will feature a slew of special events, including tribute concerts, according to release from Elvis Presley Enterprises. An annual birthday shindig for Elvis kicks off Thursday and runs through Sunday. That will be followed up by, you guessed it, an Elvis cruise from Jacksonville, Florida, to Nassau, the Bahamas. It’s not Hawaii, but one can bet a few rounds of “Blue Hawaii” will be heard along the way.Continue reading...

Target Taps Barneys' Simon Doonan for Halloween Couture

Posted by Shirley Brady on October 26, 2010 01:20 PM

Call it A-scare-again Apparel. Continuing with today's Halloween costumes + celebrities (dead or alive) theme, check out Target's Haunted Couture collection designed by Simon Doonan.

In a side-step from his role as creative director and window-dressing savant of Barneys New York (when he's not moonlighting as a writer), Doonan's costumes for Target pay homage to Vegas-era Elvis, Paris Hilton (with a companion paparazzi) and other icons he details here.

celebrity brandmatch

Brands, Ask Not What the Chilean Miners Can Do For You...

Posted by Abe Sauer on October 15, 2010 01:00 PM

This week's dramatic rescue of the 33 Chilean miners is the feel-good mine disaster story of the year. Everyone wants a piece of it, from the miners themselves, who are in some kind of collective agreement, to USA patriots who called the disaster an example of "American greatness."

Brands were also all too eager to let some of those positive miner vibes rub off. Oakley sunglasses received enormous exposure during the rescue, which was engineered with a Panansonic Toughbook. One media outlet estimated Oakley's exposure was worth $41 million.

The post-rescue brandstravaganza has begun. Apple CEO Steve Jobs is sending los 33 a shipment of free iPods. (That the device depends on the copper the miners became trapped trying to extract was lost on nobody everybody.) The group's Elvis aficionado is getting a VIP trip to Graceland. Other brand-donated freebies include soccer shirts, free sushi and "Japanese space underwear."Continue reading...

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