Best Global Green Brands 2014

cocktail hour

All the News You Can Drink: Patagonia Toasts Itself, Pernod Ricard Does E-Tail, Emeril's BAM! Good Whiskey and more

Posted by Mark J. Miller on November 15, 2013 08:07 PM

Patagonia Toasts Itself with Organic Brew

Outdoor clothing company Patagonia is turning 40 and in perfect mid-life crisis fashion, it's adopting some new hobbies. The eco-friendly outfitter is actually brewing its own brand of beer. 

Created in partnership with New Belgium Brewing, the limited-edition organic beer will be known as California Route Lager and only sold in 12-ounce cans, according to the Huffington Post. But the lager won’t be around for long. “This is just a promotional, one-time special collaboration," Patagonia spokesperson Jess Clayton told Bloomberg Businessweek. "Patagonia is not getting into the beer-business in a permanent way.”

The name comes “from the California route on Patagonia's Mount Fitz Roy, first climbed in 1968 by Patagonia founder Yvon Chouinard and friends,” according to the company’s press release.

We'll drink to that!Continue reading...

celebrity brandmatch

Wusthof Knives Suit Put Emeril and Martha on the Butcher’s Block

Posted by Mark J. Miller on December 20, 2012 04:21 PM

Martha Stewart Living Omnimedia snapped up all the rights to Emeril Lagasse products back in 2008 for just $50 million. Now that branded merchandise may cost her another $24 million in legal fees.

MSLO was selling Lagasse’s knives for Wusthof that bore his signature logo and the inscription “Solingen, Germany” on HSN, formerly known as the Home Shopping Network, and its website. That mark labels them as having been made in the so-called “City of Blades,” a region of the country known for its excellent cutlery. TMZ hears that the knives were actually knockoffs from China.

Enter the legal team of the German Chamber of Industry and Commerce Wuppertal-Solingen-Remscheid, a trade association, which has filed suit against Stewart, Lagasse, and HSN and is seeking $24 million in damages, Law.com reports. Actually, Forbes adds that the association would like to receive $2 million for each and every time the knives were mentioned on HSN. Continue reading...

JCPenney Adds Emeril to Celebrity Roster

Posted by Shirley Brady on April 2, 2012 12:15 PM

JCPenney introduces Emeril Lagasse as its latest celebrity ambassador in a new TV commercial, above. The Bam-tastic chef is putting his name on his first line of cookware, which will be sold exclusively at JCP, which re-re-rebranded in January and produced a series of commercials featuring Ellen DeGeneres for the Academy Awards broadcast in February.

celebrity brandmatch

JCPenney Licenses Emeril Lagasse Brand for Cookware Line

Posted by Shirley Brady on April 2, 2012 12:15 PM

JCPenney introduces Emeril Lagasses as its latest celebrity ambassador in a new TV commercial, above. The Bam-tastic chef is putting his name on his first line of cookware, which will be sold exclusively at JCP, which re-re-rebranded in January and produced a series of commercials featuring Ellen DeGeneres for the Academy Awards broadcast in February.

viral buzz

Viral Video Watch: Emeril's Attorney, Amnesty Prank, Megan Fox for Armani

Posted by Shirley Brady on March 3, 2011 12:00 PM

Among the most-shared videos on YouTube this week — a cooking demo by celebrity chef Emeril Lagasse's attorney, Mark Stein, for Philadelphia Cooking Creme. Looks like Kraft's "huge marketing campaign" to support the Philly Creme Cheese spin-off's launch has paid off.

After the jump: some deliberately slow-loading viral videos, and the trending Megan Fox for Armani spot.Continue reading...

celebrity brandmatch

Strange Brew: Roasting Celebrity-Branded Coffees

Posted by Abe Sauer on December 21, 2010 02:00 PM

Everyone knows celebrity brand licensing for perfumes is a huge business, especially during the holiday gift-giving season. Even dead celebrities are serious earners when it comes to licensed perfumes.

But what about those looking to give a celebrity-branded gift to a friend whose olfactory senses reject perfumes? How about coffee? We're not talking about collaborations, such as the band Wilco's teaming with coffee brand Intelligentsia. Or the myriad celebs spotted daily with a Coffee Bean & Tea Leaf Extreme Ice Blended to go.

We're talking name-brand coffee. A recent LA Weekly piece pointing out the new Rob Zombie-branded coffee prompted us to put together a list of celebrity bagged beans for the caffeine-head.Continue reading...

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