Posted by Dale Buss on January 29, 2015 09:15 AM
Facebook sees mobile revenue climb as ad prices soar.
McDonald's replaces CEO Don Thompson with Chief Brand Officer Steve Easterbrook as brand's struggles worsen.
Samsung sees the bottom in mobile as it battles with Apple for global dominance, as Apple aims to maintain record growth spurt.
Tim Hortons workers "blindsided" by Burger King-led layoffs.
Super Bowl pre-game activations continue, as Fiat Chrysler could still stage a surprise pull-out ... GM has presence even without ads ... GoDaddy insists its lost-puppy Super Bowl ad wasn't a stunt ... Nissan teases with "Cat's in the Cradle" and extends spot to 90 seconds ... Sprint releases teaser ... Pepsi creates crop circle near stadium in Phoenix … Wix.com represents smaller pool of B2B advertisers … and Snickers releases full Brady Bunch spot: Continue reading...
Posted by Dale Buss on November 25, 2014 09:19 AM
JetBlue and content providers offer Fly-Fi.
Honda apologizes for under-reporting air bag issues since 2003.
ING slashes 1,700 jobs.
Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.
Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...
Posted by Mark J. Miller on November 4, 2014 12:19 PM
Brands like to be where the eyeballs are, but FIFA—organizers of the planet's most-watched sporting event, the World Cup—has just lost a major sponsor and is in danger of losing other brand sponsors in the wake of mishandling of recent events and allegations of corruption within the bidding process for World Cup hosting, Business Insider reports.
Emirates, FIFA's official airline partner, has pulled its sponsorship through the 2018 and 2022 World Cups, and Sony is considering the same, according to the Guardian. The loss of one and possible two FIFA partners hurts as there are only six sponsors in total at the FIFA Partner level, vs. sponsors specifically tied to the World Cup.Continue reading...
Posted by Dale Buss on November 4, 2014 09:15 AM
Alibaba revenues rise 54 percent in first earnings report as public company.
Apple and Google overcome differences for Disney Movies Anywhere partnership.
Burberry unveils Romeo Beckham as star of holiday ad campaign.
Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.
Emirates Airlines drops out as FIFA sponsor. Continue reading...
World Cup Daily
Posted by Mark J. Miller on May 29, 2014 02:19 PM
Nike and Samsung may not be official sponsors of this summer's World Cup in Brazil, but that's not stopping them from taking full advantage of the event. The pair top a new list from Unruly Media of the most-shared football/footie/futbol-related videos. In fact, non-sponsors are responsible for 54 percent of total shares.
FIFA's official brand partners that made it into the top 11 ranking include Castrol and its "Footkhana" video; Coca-Cola, which has turned out a slew of soccer-related campaigns; Emirates Airlines; and Visa. Non-sponsor Pepsi, attempting to give its rival a run, was ranked at No. 14. Sponsors that didn't make it into the top 10 include Budweiser (16), Sony (18), McDonald’s (20), Johnson & Johnson (24), and Kia (26).
Part of the opportunity and challenge of being a World Cup official sponsor is the event's global appeal. According to Ad Age, 175 of Coca-Cola's 207 markets have adapted Coke's central campaign (see more below) for the 2014 World Cup. In comparison, only 100 markets bought into the brand's London 2012 campaign. The higher buy-in this year is partially due to making the campaign creative relevant locally with a customizable logo.Continue reading...
ready for takeoff
Posted by Mark J. Miller on May 7, 2014 03:17 PM
Spirit Airlines may be a discount airline but it has received plenty of press in recent years for all of the fees (or as Spirit likes to call it, "optional services") it has charged customers, such as a fee for printing a boarding pass at the airport, or cost-cutting that shoehorns a dozen extra seats than competitors within the same size plane.
That kind of move has "won" the brand such accolades as being the only U.S. carrier on the World's Worst Airlines and the worst-performing U.S. airline. It has been recognized for hiring the "rudest flight attendants" and being the "most complained about" airline. It has inspired such venom that customers have formed Boycott Spirit Airlines and Spirit Airlines Sucks groups, not to mention the requisite nod by The Onion.
Yet none of that seemed to bother its leadership team. Being the honey badger of brands for just not giving a damn was a badge of dishonor that Spirit wore proudly—or at least wore—until now.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Shirley Brady on September 6, 2012 08:34 AM
Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."
Albertsons scales back retail operation with store closures.
Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.
Ben & Jerry's sues over x-rated Ben & Cherry's.
Bentley moves US management team to VW HQ.
Bill Clinton helps seal Barack Obama nomination at DNC convention.
Billabong attracts $700 million bid from Bain Capital.
BP unveils new technology to boost oil production.Continue reading...