sports in the spotlight
Posted by Mark J. Miller on August 31, 2011 02:54 PM
If you are headed to New Zealand in the next two months — whether to go to the seventh Rugby World Cup that runs from Sept. 9 to Oct. 22 or not — you might want to leave any branded clothing at home for fear that you may be accused of ambush marketing.
The event's Kiwi organizers are making good on their threat to throw the book (and a few other things) at anyone who even comes close to thinking about performing the act of ambush marketing or using the World Cup’s logo without actually paying the fees to be a sponsor of the event.Continue reading...
Posted by Abe Sauer on January 26, 2011 12:15 PM
The ridiculously awesome trailer for Rubber, the bizarre grindhouse horror story about a tire able to kill with brain waves, is either the missed product placement of the 2011 or a movie that might have been ruined by exactly that kind of placement. The flick even includes a joke about the brainlessness of the killer radial.
After the jump, a round up of interesting product placement news including Tupperware in Bollywood, James Bond goes Emirates, Levi's does Sundance, and The New York Post at open mic comedy night. Continue reading...