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doing good

Viral Video Watch: Star Wars Fans Invited to Use the Force to Stand Up 2 Cancer

Posted by Michael Waltzer on September 16, 2011 05:29 PM

Celebrating the upcoming release of Star Wars: The Complete Saga on Blu-ray, George Lucas via his Lucasfilm studio is collaborating with the non-profit Stand Up To Cancer (SU2C) on the aptly titled "Use The Force For Good." Of course, "good" means driving donations to the Stand Up To Cancer website, where all proceeds go to cancer research.

Any celebrities promoting this? Only Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg, Emma Stone and even Star Wars alum Samuel L. Jackson. In the video, they each "Use the Force for Good" as they reenact classic Star Wars scenes to raise awareness, and funds, for cancer research.Continue reading...

brand news

In the News: BlackBerry, Marriott, Vudu & more

Posted by Chana Mayefsky on August 10, 2011 09:00 AM

In the News

Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.

AT&T bid for T-Mobile faces California review.

Baidu shuts down Twitter-like service in China.

Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.

BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.

Disney CEO Bob Iger seeks "great characters, great stories."

Kate Moss-inspired web ad banned in the U.K.Continue reading...

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