brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM

TOP STORIES

Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 

MORE BRAND NEWS

Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

that's entertainment

Emmys are a Golden Opportunity for Brands to Test New Social Strategies

Posted by Sheila Shayon on August 25, 2014 08:24 PM

The 2014 Primetime Emmy Awards tonight on NBC, hosted by Seth Myers, will be the biggest social TV event to date as marketers jockey to reap rewards from Twitter, Facebook and any crevice possible in the burgeoning digital entertainment landscape.

"E! News," "Access Hollywood," the "Today Show" and Meyers' "Late Night" crew are at the helm, while Twitter will cover the red carpet pre-show with a zip line camera and Facebook introduces its “Mentions Box,” a digital “Magic 8-Ball/Etch-A-Sketch” presented to celebrities by an Access Hollywood host who will shake the device to find a question for them to answer via video.

Fans can view Glam Cam and Live from the Red Carpet live streams at @Eonline using the #eredcarpet hashtag while E! hosts respond to viewer questions submitted through Twitter and Facebook. Behind the scenes action will be posted to Instagram from Instagram influencers who attended Emmy rehearsals this weekend and an Instagram photographer will be poised to snap the first exclusive photos of winners as they exit the stage.Continue reading...

brand news

Brand News: Burger King, Sony, Samsung and more

Posted by Dale Buss on August 25, 2014 09:41 AM

TOP STORIES

Burger King is in talks to buy Tim Hortons in Canada-based tax-inversion deal, report says, as chain gives away smartphones in promo.

Samsung leverages Emmys as engagement event for its TV brand as it takes the Ice Bucket Challenge

Sony says its PlayStation network is back online after cyber attack and after threat on exec's life diverted airliner.

Roche buys drug maker InterMune for $8.3 billion.

McDonald's not expected to be banned in Russia but brand loses luster with Millennials.

MORE BRAND NEWS

Advertising Standards Council of India bars skin-lightening ads that portray dark-skinned figures negatively. 

Airbus pursues far-off routes.

Ann Taylor sees shareholder activist push for a sale of the company.

BlackBerry wins another round in court against Ryan Seacrest-founded company.

Chevy's 2015 Corvette Z06 is the most expensive ever

Coca-Cola plans massive sampling support of rollout for low-calorie Life.Continue reading...

brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

media brands

Oprah on her OWN

Posted by Shirley Brady on June 7, 2011 09:30 AM

Now that she has more time, Oprah Winfrey has taped a new promo for co-OWNer Discovery touting its original programming and OWN HD. Winfrey, who will be honored at the upcoming Daytime Emmys, will have a Chicago street named after her (when the paperwork's filed). She's also being credited for boosting travel to Australia with her Down Under specials earlier this year.

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

brand news

Headline Roundup: Learning To Cope Edition

Posted by Stephanie Startz on September 21, 2009 09:08 AM

Starbucks admits mistakes in UK, where uniform store design has provoked an anti-homogenization backlash, and announces another brand overhaul. [Telegraph]

Mad Men, 30 Rock top US television's Emmys. [LA Times]

Interbrand's Best Global Brands 2009 shows recession's impact, especially on finance and automotive. [NY Times]

Yahoo! prepares to announce new ad campaign Tuesday, putting the "Y" in "You." [paidContent]

Disney, Marvel encounter copyright challenge from heirs of "X-Men" and "Fantastic Four" creator Jack Kirby. [NY Times]

Katie Couric rides out rumors and skepticism at CBS Evening News, announces new web series, "@katiecouric." [NY Times]

(More headlines: Kraft-Cadbury, Boden, hybrid TV from BBC)Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements