Social Media Watch: Chili's, Delta, Marvel

Chili’s, Kona Grill and other U.S. restaurant operators are checking into Foursquare. Stacey Sullivan, a spokesperson for Chili’s parent, the Dallas-based Brinker International Inc., tells Nation's Restaurant News that the chain, which is using a promo code to track check-ins, is seeing a 20% redemption rate among those checking in and redeeming their actions for the chips and salsa.

Delta is the first airline to allow passengers to book flights on Facebook. TechCrunch writes that Delta's Ticket Window Facebook app will expand to other social networking sites, "including online banner ads to allow full booking capabilities within the airline’s advertisements."

Disney's just-acquired Playdom is working on a Facebook game featuring Marvel characters. Details are sparse, but Social Times thinks that RPG (role-playing games) featuring Marvel characters would be a big hit.

Google is investing $3M-$5M in mobile games-maker ngmoco, which Brandchannel's Barry Silverstein recently profiled.

MTV's first digital-only series will be heavily social in nature, with MTV UK launching the shortform series Being Victor on Sept. 7th. The big news isn't that it's a Web-only series or social, but "that it's MTV doing this," Fast Company writes in a blog post.Continue reading...