Posted by Dale Buss on May 17, 2013 06:40 PM
There can be a lot of stress associated with working at Walmart these days: Financial results aren't improving, and there are a lot of haters, such as critics of the chain's strategy for improving working conditions at factories in Bangladesh that supply Walmart garments.
Good thing that Walmart employees have a new way to engage themselves more productively in their work: "gamification." In a move that echoes what other major employers are doing, the nation's largest retailer is working with a Boston-based marketing and consulting organization to improve more of its internal processes by lending them a digital-gaming aspect. In turn, greater "employee engagement" is supposed to lead to improving the experiences of Walmart customers.
Walmart executive Kurt Templeton, director of workforce planning, and executives of Inward Strategic Consulting were presenting their findings on the effectiveness of gamification at a Conference Board gathering this week in Chicago.Continue reading...
Posted by Shirley Brady on February 14, 2012 05:01 PM
Courtesy of Harvard Business Review, here's a video featuring Robert Chavez, CEO of Hermès US, talking about why employee engagement and an online/digital presence are key to driving his business and brand objectives.
Posted by Shirley Brady on January 6, 2012 05:06 PM
For Coldwell Banker's Generation Blue Experience annual sales conference that kicks off in New Orleans on Feb. 29th, the company's marketing team is featuring the next generation of millennials who are driving innovation: a group of young agents who are pioneering collaboration via digital and social media. They're featured in a main-stage panel at the #genblue confab — and in a slick video befitting their age, locale and — we'll go ahead and say it — good looks.
The dozen or so social-savvy agents, who are based in Miami's South Beach area, "are changing the way agents traditionally approach their business. They are collaborating with each other to help promote each other's listings and learn from one another. Led by their manager, Nancy Corey, the New Wave Group personifies the core qualities of what it means to be part of Gen Blue."
A blog post elaborates:Continue reading...
what becomes a legend most?
Posted by Mark J. Miller on November 23, 2011 01:01 PM
3M is 112 years old and owns a brand that has become woven into the fabric of American culture: the Post-it. But that’s not all the company has going on and there is now a long, well-researched rebranding underway, according to Finance-Commerce.com.
3M came up with the technology for Post-its in 1968 but it wasn’t sold to the masses till 1980. Like that experience, 3M constantly has various products cooking on various burners and brands until one is ready to let loose. The consistent innovation that takes place within its walls is what the company is attempting to rebrand itself with, the site notes.
“From YouTube videos on its own 3M channel to printed advertisements and internal brand collateral, the image 3M is working to project showcases innovation in fields ranging from dentistry and health care to renewable energy and mobile technology,” said Glenn Carter, 3M Co.’s manager of innovation communication.Continue reading...
Posted by Dale Buss on October 21, 2011 05:01 PM
Walmart may employ more than 1% of the U.S. labor force, but it's not ingratiating itself with the 99% who are marching in its streets — at least, the ones who were marching in the nation's capital last night.
Economic pressures in the United States continue to roil the world's biggest retailer, which this week told its U.S. employees that it plans to shift a substantial share of the health-care cost burden back onto them in a roll-back of the major coverage expansion the company made just a few years ago.
Citing rising costs, the nation's largest employer stated, according to the New York Times, that all future part-time employees who work less than 24 hours a week on average will no longer qualify for any of the company's health-insurance plans. Related moves include a significant health-insurance premium boost for full-time staff.Continue reading...
Posted by Shirley Brady on February 10, 2011 01:30 PM
The New York Times' Carpetbagger Oscar blogger (aka arts reporter Melena Ryzik) takes a tour of Disney's Pixar studios, once again up for numerous (six, to be exact) Academy Awards — including a Best Picture nomination for Toy Story 3.
Besides the fun elements of a workplace devoted to firing up kids' imaginations through visual storytelling, it's a fascinating look at a corporate culture based on accidental meetings, hypercreativity and collaboration. And one very big chair.
Posted by Shirley Brady on October 21, 2010 01:00 PM
Outdoor organic snack brand Clif Bar is touting the great indoors — its new planet-friendly HQ in Emeryville, Calif.
The 115,000 square foot energy-efficient building boasts the largest "smart" solar array in North America plus "a new on-site childcare center, repurposed materials — from shipping container wood to blue jeans — and a 40-foot bouldering wall are some of the features that support the company’s sustainability mission and unique company culture," according to the company's press release.
“We recycled an old building into a new space that’s very open and communal as the next step on our journey toward sustainability,” commented Kit Crawford, the brand's co-CEO. “The space reflects who we are while limiting our footprint on the planet.”Continue reading...
Posted by Shirley Brady on September 30, 2010 04:00 PM
Wal-Mart's latest advertising campaign is promoting its employees with not only standalone spots, but individual microsites. For example, Nicholas Qualman, a divisional learning and development manager, is featured in the spot above and via a vanity URLed microsite, WalmartNicholas.com. The marketing initiative promotes Wal-Mart's Community Action Network, which the brand also promotes on Twitter, Facebook, its YouTube channel and on its LinkedIn profile.